AI naming detection: your file names, understood

A useful convention puts in the name every variable you will want to filter later, because a variable absent from the name is a dimension you cannot analyze in your exports. Apogee reads the typical positions of a creative naming convention: concept ID, concept name, iteration (H1, V2, Hook1, A, B, v1), format and date.

No. Apogee starts from your existing names and infers the convention. The only prerequisite is that a regularity exists: if one concept appears under three different shapes, no detection can group them.

Apogee's detection recognizes four separators: the space, underscore, hyphen and period. It then types each position of the name, and dates are recognized then excluded, so a 03/03/26 is never read as concept 26. What matters most is that one concept is always written the same way.

Apogee infers the format from keywords in the file name, 9x16, vertical, story, 16x9, horizontal, 1x1, square or 4x5, including merged suffixes such as 1055v, read as concept 1055 in 9:16. When the name says nothing, it falls back on the media's actual dimensions.

A saved convention that matches 80% or more of the names is selected and applied automatically, and a badge shows the score: green at 100%, amber from 50% up, red below. The naming step stays locked, however, until matching reaches 100%.

A chat box lets you correct it in plain English, then re-run detection. A safeguard also flags when an obvious iteration marker, an H1 for example, was not picked up.

Apogee offers three naming modes, plus inline editing. Detected names come from the recognized concept and iteration; bulk paste takes a list from Notion, Airtable or Google Sheets, one name per line, with a line-by-line matching report; file name mode reuses the file name, cleaned of its extension and format indicators.

Yes, through the prefix and suffix panel in bulk configuration, whose {{today.date}} token is replaced at launch. Structured naming templates, with date, free text and a chosen granularity, are still in development, however. In file names, a date is recognized then excluded from the concept ID.

Dynamic URL parameters make the link: Apogee's builder offers the campaign.name, adset.name, ad.name, placement and site_source_name tokens, which Meta replaces with each ad's actual values. A clean naming convention thus carries through to your analytics tools, and a toggle decides whether the concept ID appears in the final name on Meta's side.

Yes. It is saved on the ad account and drives automatic detection for every later import. A dedicated page manages pattern, separator, format keywords and examples.