Bridge: ads between Meta Ads, TikTok Ads and Snapchat Ads
An ad live on one platform goes live on another, with its video; copy, CTA and tracking rewritten for the destination platform.
Bulk Upload Ads Meta Official Partner Moving a creative from Meta to TikTok means finding the source file, retyping the copy, redoing the UTMs and rebuilding the ad in another vocabulary. The Bridge takes the ad as it runs and recreates it on the other platform: the video stays, the copy, CTA and tracking are rewritten in the rules of the destination platform.
How it works
Apogee’s Bridge moves a live ad from one platform to another, between Meta, TikTok Ads and Snapchat Ads, in all six directions. Apogee reads the source ad, re-hosts its vertical 9:16 video or image, then recreates the ad in the vocabulary and limits of the destination platform: a 100-character ad_text and an identity on TikTok, a 34-character headline and a Public Profile on Snapchat, a primary text, headline and description written by Claude on Meta.
In Apogee, a Bridge transfer takes two steps: tick up to 50 source ads, then pick a destination ad set, ad group or ad squad, either existing or created from a template. If the destination platform requires a field the source does not provide (Facebook Page, TikTok identity, Snapchat Public Profile, URL, headline), Apogee asks for it before launch. Every copy created is recorded to feed the history and the cross-platform stats.
What Apogee reads in the source ad
The primary text, the title, the description, the CTA, the URL and its parameters, the brand name and one 9:16 creative. On Meta, Apogee picks the vertical variant among the ad’s placement variants; if none is vertical, the ad is refused.
What Apogee asks for when the destination requires it
A Facebook Page to Meta, an identity to TikTok, a Public Profile to Snapchat, and the URL or the headline when they are missing. Many of these fields are inherited from the ads already in the destination container or in the template.
How the Bridge differs from neighbouring tools
Bulk launchers start from the video file; the Bridge starts from the live ad. Ads Managers duplicate an ad within the same platform; the Bridge recreates it on another. TikTok natively imports the videos of a Meta account, and is testing the import of its campaign structures, in that one direction and without Snapchat.
To our knowledge, as of 25 September 2026, no other tool moves a live ad in all six directions between Meta, TikTok Ads and Snapchat Ads while keeping the original video and rewriting the copy, CTA and tracking in the rules of the destination platform.
What moves, what changes shape
The original video is kept. Everything else is rewritten for the destination platform.
| Element | To Meta | To TikTok Ads | To Snapchat Ads |
|---|---|---|---|
| Media | 9:16 sent as is, Meta adapts it to placements | video required, a source image is refused | 9:16 checked by Apogee before sending: image up to 5 MB, video within ±2% of the ratio, 3 to 180 s, up to 1 GB |
| Copy | primary text, headline and description written by Claude, reviewed before launch | ad_text cut at 100 characters | 34-character headline cut at a word boundary, 32-character brand name |
| CTA | SHOP_NOW, LEARN_MORE, SIGN_UP, BUY_NOW, GET_OFFER, ORDER_NOW | SHOP_NOW, BUY_NOW, ORDER_NOW, LEARN_MORE, SIGN_UP | remapped and flagged: LEARN_MORE becomes MORE, GET_OFFER becomes SHOP_NOW |
| URL and UTM | URL passed as is, no UTM added | URL cleaned, then TikTok macros | URL cleaned, then Snapchat macros |
| Identity | Facebook Page | identity of the destination account | Public Profile |
The Snapchat thresholds in this table are checks run by Apogee, aligned with the Snapchat specifications at the time they were set up. They are not Snapchat’s official specifications.
Six directions, three platforms
All three platforms act as source and destination. The only rule: the source differs from the destination.
| Source \ Destination | Meta | TikTok Ads | Snapchat Ads |
|---|---|---|---|
| Meta | no | yes | yes |
| TikTok Ads | yes | no | yes |
| Snapchat Ads | yes | yes | no |
To a TikTok Smart+ campaign, the Bridge only inserts into an existing Smart+ ad group, with the identity inherited from the Smart+ ads already there. GMV Max and SPC campaigns are refused.
Existing destination or new container
To an existing ad set, ad group or ad squad, the budget and schedule are inherited; only the status is chosen, Live Now or Created Paused.
To a new container (ad set, ad group or ad squad), Apogee clones the chosen template: targeting, optimisation, bid and placements depending on the platform. The daily budget and the schedule never come from the template: you enter them in the form, with four statuses, two of them scheduled.
Two kinds of destination are refused before any launch. To Meta, an Instant Forms (lead ads), App Promotion or Catalog / Advantage+ Shopping (DPA) ad set: the Bridge only creates video link ads. To Snapchat, a Lens, Filter, Dynamic/Catalog or Dynamic Story ad squad: only standard ad squads receive a video.
The history of bridged creatives
Every copy created is recorded at launch: source ad, destination platform and account, created ad, container, date.
In the Bridge selector, an ad already moved carries a badge with the platforms reached. The Bridged creatives tab lists each source ad with the platforms reached, the date of the last run and the number of runs. For a Meta source, a button opens its cross-platform stats.
That record is what makes the stats reliable: the match between a creative and its copies comes from the Bridge itself, not from a naming convention. Every feature across the three platforms is presented on the multi-platform page.
What this does not solve
The Bridge does not crop or adapt the creative: a Meta ad without a vertical 9:16 variant is refused. It moves one creative per ad, no carousel or collection.
TikTok requires a video: a source image is refused. When TikTok only provides the video preview, the copy is low definition, and Apogee warns you.
The copy is not kept as is: it is cut at 100 characters on TikTok, at 34 on Snapchat, and rewritten by Claude to Meta. The source UTMs are replaced by those of the destination platform, and to Meta the URL is passed with no UTM added.
The Bridge changes neither the targeting nor the budget of an existing container. It moves the creative: whether it deserves the trip is your call.
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Consultants, media buyers and agencies who trust us.
"Apogee a standardisé le process de lancement pour toute notre équipe. Nos 35 consultants lancent en autonomie totale sans repasser derrière chaque upload. Le temps économisé par semaine est énorme."
"On produit des milliers de créatifs chaque mois. Apogee nous permet de les lancer directement sur Meta sans friction. Le Copywriting Agent adapte les copies à chaque format automatiquement."
"Super plateforme et UI vraiment propre. Uploader 200 créatives ne prend plus aucun temps. C'est exactement ce que je cherchais depuis des mois."
"J'ai envoyé l'outil à mon media buyer. Elle était tellement contente qu'elle a dit que ça lui sauvait des heures sur le volume de travail manuel qu'elle avait. Rien que ça vaut l'abonnement."
"C'est le meilleur outil que j'ai vu dans cette catégorie. Il y a aussi beaucoup de settings au niveau du compte ce qui est vraiment appréciable."
"Je lance mes ads via Apogee et l'Advantage+ ne s'active jamais. Je vérifiait souvent à cause de tous les posts que je voyais là-dessus. Maintenant je n'ai plus à m'en inquiéter."
"Le Copywriting Agent a changé notre façon de travailler. On génère des copies natives adaptées à chaque créative en quelques secondes. Nos taux de clics ont augmenté de 30% sur les tests."
"Avant on recyclait les mêmes textes sur toutes nos créas. Avec le Copywriting Agent, chaque pub a son propre angle TOFU/MOFU/BOFU. La différence sur les perfs est visible immédiatement."
"L'analyse des vidéos via Whisper pour générer les copies, c'est bluffant. Apogee comprend le message de ma créative et adapte le texte. C'est un vrai gain sur la cohérence créa/copy."
"Apogee a standardisé le process de lancement pour toute notre équipe. Nos 35 consultants lancent en autonomie totale sans repasser derrière chaque upload. Le temps économisé par semaine est énorme."
"On produit des milliers de créatifs chaque mois. Apogee nous permet de les lancer directement sur Meta sans friction. Le Copywriting Agent adapte les copies à chaque format automatiquement."
"Super plateforme et UI vraiment propre. Uploader 200 créatives ne prend plus aucun temps. C'est exactement ce que je cherchais depuis des mois."
"J'ai envoyé l'outil à mon media buyer. Elle était tellement contente qu'elle a dit que ça lui sauvait des heures sur le volume de travail manuel qu'elle avait. Rien que ça vaut l'abonnement."
"C'est le meilleur outil que j'ai vu dans cette catégorie. Il y a aussi beaucoup de settings au niveau du compte ce qui est vraiment appréciable."
"Je lance mes ads via Apogee et l'Advantage+ ne s'active jamais. Je vérifiait souvent à cause de tous les posts que je voyais là-dessus. Maintenant je n'ai plus à m'en inquiéter."
"Le Copywriting Agent a changé notre façon de travailler. On génère des copies natives adaptées à chaque créative en quelques secondes. Nos taux de clics ont augmenté de 30% sur les tests."
"Avant on recyclait les mêmes textes sur toutes nos créas. Avec le Copywriting Agent, chaque pub a son propre angle TOFU/MOFU/BOFU. La différence sur les perfs est visible immédiatement."
"L'analyse des vidéos via Whisper pour générer les copies, c'est bluffant. Apogee comprend le message de ma créative et adapte le texte. C'est un vrai gain sur la cohérence créa/copy."
"J'ai réduit mon budget agence de 40% grâce à l'Autopilot. Je gère mes campagnes Meta en langage naturel sans avoir besoin d'un consultant à temps plein. ROI immédiat sur l'abonnement."
"Comment j'ai fait sans Apogee jusqu'ici ? Mon équipe qui uploadait les ads manuellement dans Meta va adorer. On a mis en place l'Autopilot et maintenant on optimise sans toucher à Ads Manager."
"L'Autopilot connecté à mon ad account c'est comme avoir un consultant IA disponible 24h/24. Je lui pose des questions sur mes campagnes et il m'analyse tout en quelques secondes."
"L'agence avec laquelle je travaille utilise Apogee. C'est largement mieux qu'Ads Manager pour tout ce qui est upload et organisation de créatives."
"J'automatisais déjà mes créas TikTok vers Meta. Apogee est l'outil parfait pour ça et le pricing est honnête. Pas de pourcentage sur les intégrations API contrairement à d'autres outils."
"Un bulk uploader qui tient vraiment ses promesses. Pas besoin de repasser derrière chaque upload. La nomenclature est détectée automatiquement et les formats sont bien gérés."
"Whoever built Apogee deserves a medal. Sérieusement. Mon équipe ops ne passe plus ses matinées sur Meta Ads Manager à uploader une par une."
"Enfin un outil qui comprend vraiment le workflow d'une équipe performance. La détection de nomenclature par IA est un game-changer pour notre reporting créatif."
"J'ai réduit mon budget agence de 40% grâce à l'Autopilot. Je gère mes campagnes Meta en langage naturel sans avoir besoin d'un consultant à temps plein. ROI immédiat sur l'abonnement."
"Comment j'ai fait sans Apogee jusqu'ici ? Mon équipe qui uploadait les ads manuellement dans Meta va adorer. On a mis en place l'Autopilot et maintenant on optimise sans toucher à Ads Manager."
"L'Autopilot connecté à mon ad account c'est comme avoir un consultant IA disponible 24h/24. Je lui pose des questions sur mes campagnes et il m'analyse tout en quelques secondes."
"L'agence avec laquelle je travaille utilise Apogee. C'est largement mieux qu'Ads Manager pour tout ce qui est upload et organisation de créatives."
"J'automatisais déjà mes créas TikTok vers Meta. Apogee est l'outil parfait pour ça et le pricing est honnête. Pas de pourcentage sur les intégrations API contrairement à d'autres outils."
"Un bulk uploader qui tient vraiment ses promesses. Pas besoin de repasser derrière chaque upload. La nomenclature est détectée automatiquement et les formats sont bien gérés."
"Whoever built Apogee deserves a medal. Sérieusement. Mon équipe ops ne passe plus ses matinées sur Meta Ads Manager à uploader une par une."
"Enfin un outil qui comprend vraiment le workflow d'une équipe performance. La détection de nomenclature par IA est un game-changer pour notre reporting créatif."
Other features
Frequently asked questions
Does the Bridge crop my videos?
No. Only the vertical 9:16 variant is sent. If Snapchat rejects the video, Apogee makes a single new attempt at 1080x1920 with bars, never a crop.
What happens to my Meta primary text on TikTok?
It becomes the ad_text, cut at 100 characters. The cut is hard and can fall in the middle of a word: review the ad_text if your primary text is long. Without a primary text, Apogee takes the headline, then the ad name.
What happens to my Meta headline on Snapchat?
A 34-character headline, cut at a word boundary. Without a headline, Apogee takes the primary text, then the ad name. A 32-character brand name is taken from the Page name.
Who writes the copy when I send a TikTok ad to Meta?
Claude writes the primary text, headline and description in the language of the source, without inventing prices or promotions. You review and edit before launch.
Are UTMs kept?
No. The source UTMs are removed, business parameters such as ref or discount are kept, then the tracking suffix of the destination platform is added. To Meta, the URL is passed as is, with no UTM added.
Can I send a creative into a Smart+ campaign?
Yes, into an existing Smart+ ad group. The Bridge does not create a new Smart+ ad group, and refuses GMV Max and SPC campaigns.
Can I target any existing Meta ad set?
No. The Bridge creates video link ads: it refuses an Instant Forms (lead ads), App Promotion or Catalog / Advantage+ Shopping (DPA) ad set, and asks for a website, traffic or sales ad set.
How many ads can I move at once?
Up to 50 per launch. Beyond that, Apogee shows a message and asks you to reduce the selection.
What happens if a copy fails?
The launch result is Partial: successful copies are created and recorded, failures are detailed ad by ad.
How do I transfer a Meta ad to TikTok Ads?
With Apogee's Bridge, a transfer takes two steps: you tick up to 50 source Meta ads, then pick an existing TikTok ad group or a new one cloned from a template. Apogee then asks for the TikTok identity and the URL if the source does not provide them, re-hosts the 9:16 video and cuts the primary text into a 100-character ad_text.
Which Meta ads can I send to TikTok Ads or Snapchat Ads?
The Bridge accepts a Meta ad that has a vertical 9:16 variant among its placement variants; an ad with no vertical variant is refused, because Apogee does not crop. To TikTok Ads, the source must be a video: an image is refused. To Snapchat Ads, Apogee checks before sending an image up to 5 MB, or a video within ±2% of the ratio, 3 to 180 s long and up to 1 GB.
Does Apogee's Bridge move carousel ads?
No. The Bridge moves one creative per ad, vertical 9:16: carousels, collections and ads with several creatives are not moved. To test several visuals on the destination platform, each source ad goes out as a separate ad, up to 50 per launch.
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