Advantage+ controls: all 11 enhancements, one by one
Eleven toggles, all off by default.
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Common
Image
Video
+ 5 more · all off
- Structure
- 1 Concept / 1 Ad Set
- Ad copy
- 5 primary texts · 5 headlines
- Website URL
- solenne.example/summer
- Budget
- CBO · €150/day
- Advantage+
- All off
In short
Published · updated
- Apogee exposes eleven Advantage+ enhancements individually, all switched off by default.
- Six enhancements apply to every medium: enhance CTA, relevant comments, reveal details over time, show spotlights, show summaries and text improvements.
- Three enhancements are image-only: adjust brightness and contrast, add overlays, visual touch-ups.
- Two enhancements are video-only: auto crop and video filtering.
- One button turns every enhancement off at once, and the controls are included on the Pro and Scale plans.
Advantage+ Creative is on by default for every new Meta ad, and it cannot be turned off globally. Left alone, Meta crops your visuals and adds overlays, including in the middle of a test you believe is clean.
The eleven toggles
Apogee exposes them one by one, all off to start, with a single button to cut them all.
| Scope | Enhancements |
|---|---|
| Every medium | Enhance CTA, relevant comments, reveal details over time, show spotlights, show summaries, text improvements |
| Images only | Adjust brightness and contrast, add overlays, visual touch-ups |
| Videos only | Auto crop, video filtering |
This level of granularity is one of the most frequent media buyer requests, precisely because Ads Manager does not offer it in the same place or at the same level.
Why it changes how a test reads
A creative test compares intentions: this hook against that one, this format against that one. As soon as the platform crops the visual or adds a banner, the variable you meant to isolate is no longer the only one that moved.
Supplying the right ratio per placement instead of letting Meta crop is not a question of taste either: Meta favors ads displayed natively, and an automatically cropped creative pays for it in CPM and in legibility.
Good to know
These toggles cover creative enhancements, not Meta’s other Advantage+ building blocks, which live at campaign and ad set level.
This page covers only that part of ad configuration. Identity, destination, partnership ads, catalog and the URL parameter builder are handled in bulk configuration.
The controls are included on the Pro and Scale plans.
Other features
All features- Duplicate by City A list of cities in, that many localized ad sets out.
- Analytics and funnel What each step costs you, step by step.
- Comment analysis Your ad comments turned into strategic material.
- Autopilot An agent that reads your account, analyzes it, and acts once you agree.
- Creative Studio Produce statics, then decide which ones deserve budget.
- Agency workspace Several media buyers, several accounts, one invoice.
- Bulk upload Meta Ads From raw files to live ads, in a single pass.
- Multi-platform Three ad platforms, one workflow, one creative tracked end to end.
- Bulk upload TikTok Ads Your video files become TikTok ads, no spreadsheet.
- Bulk upload Snapchat Ads Your 9:16 videos become Snapchat ads, ad squad by ad squad.
- Bridge An ad live on one platform goes live on another, with its video; copy, CTA and tracking rewritten for the destination platform.
- Cross-platform stats One creative's performance on each platform, summed then expanded.
- AI naming detection Your naming convention, recognized and applied on its own.
- Testing structures How your creatives are grouped, decided in one card.
- Bulk configuration One configuration set once, propagated across the batch.
- Copywriting Agent Copy written from what the creative actually says.
Frequently asked questions
Another question? Ask MathieuWhat is Advantage+ creative on Meta?
Advantage+ creative is the set of automatic enhancements Meta applies to a creative at delivery: cropping, overlays, touch-ups, text improvements. It is on by default for every new Meta ad and cannot be turned off globally. Apogee exposes eleven of these enhancements one by one, all off to start.
How do you turn off Advantage+ creative?
In Ads Manager, Advantage+ creative is set in each ad's setup, at creation or after publishing. On existing ads, a bulk edit is possible if every selected ad has the same format. In Apogee, all eleven enhancements are off by default at every launch, and a single button cuts them all at once if you have switched any back on.
Why turn Advantage+ creative off?
Advantage+ creative changes the creative that gets served: cropping, overlays, touch-ups. In a creative test, that means you are no longer measuring what you produced, but what Meta made of it. Comparing two concepts then loses its meaning, because the variable you meant to isolate is no longer the only one that moved.
Can you turn off Advantage+ creative permanently?
Not in Ads Manager: every new ad has its own Advantage+ settings, and turning them off has to be redone after every launch, at best in batches of same-format ads. In Apogee, the configuration is set once, with every enhancement off by default, and applies to the whole batch at publication.
Should every Advantage+ enhancement be turned off?
No. Some Advantage+ enhancements do not affect how a test reads, others distort it. The useful rule is to cut whatever touches the image and the edit, such as auto crop, add overlays or visual touch-ups, during a testing phase, and keep control of the rest.
What are the Advantage+ creative enhancements?
Apogee exposes eleven Advantage+ creative enhancements. Six apply to every medium: enhance CTA, relevant comments, reveal details over time, show spotlights, show summaries and text improvements. Three are image-only: adjust brightness and contrast, add overlays, visual touch-ups. Two are video-only: auto crop and video filtering.
Do the Advantage+ controls also turn off Advantage+ audience?
No. Apogee's eleven Advantage+ toggles cover only the ad's creative enhancements. Advantage+ audience and Meta's other Advantage+ building blocks are set at campaign and ad set level, outside these controls. In Apogee's bulk configuration, placements are set on Advantage+ or excluded manually per platform.
What is Meta Advantage+?
Meta Advantage+ is the name Meta gives its automated features, which sit at several levels: campaign, ad set and ad. Advantage+ creative is the part that acts on the creative itself. Apogee exposes its eleven creative enhancements and leaves the other Advantage+ building blocks at campaign and ad set level.
Can you reuse Advantage+ settings from one launch to the next?
Yes, through Apogee's ad templates. An ad template saves identity, destination, copy, CTA, Advantage+ settings and tracking, then applies to a new launch; an ad set template does the same for the full targeting setup. Templates are filtered by compatibility: a Leads template does not apply to a Sales launch.
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