Ad errors on Meta, TikTok and Snapchat
Paste the message you got: each error below is listed word for word, with its code. The most common ones have a full page with the cause, Meta’s fix and what worked for other advertisers.
Ranked from public signals (media buyer threads, developer forums, YouTube, Google suggestions) and how often each error shows up in real ad launches. Messages are copied exactly as the platforms show them, typos included.
Every error, by topic
No error matches this search.
Restricted or disabled account
| Message | Code | Where |
|---|---|---|
| Account Error Full page → | – | MetaAds Manager |
| Please authenticate your account Full page → | #3858385 | MetaAPI |
| Your account is restricted from advertising because your ads didn't comply with Facebook's Advertising Policies or other standards. If you believe that your account shouldn't be restricted, you can request a review. | – | MetaAds Manager |
| Your advertising access is restricted. You're no longer allowed to advertise across Facebook's apps and services. | – | MetaAds Manager |
| Your advertising access was restricted for security purposes. This means you can't run ads or manage ad accounts. To reinstate your advertising access, confirm your identity. This helps us prevent fraud and impersonation on our platform. | – | MetaAds Manager |
| Your account has been suspended | – | TikTokTikTok Ads Manager |
| Ad Cannot Be Launched Due to Subscription: Because you subscribed to use Meta Products without ads, you cannot launch an ad in Ads Manager. You can manage your subscription at any time in ad preferences. | – | MetaAds Manager |
| Numéro de téléphone requis: Vous devez vérifier un numéro de téléphone pour ce compte publicitaire avant de pouvoir diffuser des publicités. | #3858013 | MetaAds Manager |
| Business Account Not Allowed to Advertise | #2446325 | MetaAPI |
| Account Restriction. Please try again later: We're facing some trouble with your account. Please try again later. (#3910001) | #3910001 | MetaAds Manager + API |
| Votre compte publicitaire est désactivé en raison d’une activité suspecte. | – | MetaAds Manager |
| Disabled accounts can't create or edit ads | #1885316 | MetaAPI |
| Account suspended | – | TikTokTikTok Ads Manager |
| This request requires the user to take a pending action | #3858385 | MetaAds Manager + API |
Payment
| Message | Code | Where |
|---|---|---|
| Payment failed | – | MetaAds Manager |
| Échec de paiement de {amount} | – | MetaAds Manager |
| Compte publicitaire désactivé. Votre compte rencontre un problème de paiement que vous devez examiner. | – | Metalieu non relevé |
| Payment has been disabled for the user | #1815010 | MetaAds Manager |
| une erreur est survenue, nous n'avons pas pu traiter votre demande. réessayez plus tard | – | MetaAds Manager |
Permissions and access
| Message | Code | Where |
|---|---|---|
| Permission Error: Either the object you are trying to access is not visible to you or the action you are trying to take is restricted to certain account types. | #1487194 | MetaAds Manager + API |
| Unsupported post request. Object with ID '{object_id}' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at https://developers.facebook.com/docs/graph-api Full page → | #33 | MetaAPI |
| Not Allowed to Use | – | SnapchatSnapchat Ads Manager |
| Unsupported get request. Object with ID '{object_id}' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at https://developers.facebook.com/docs/graph-api | #33 | MetaAPI |
| Error validating access token: Session has expired on {date}. The current time is {date}. | #463 | MetaAPI |
| (#200) Permissions error | #200 | MetaAPI |
| (#10) Application does not have permission for this action | #10 | MetaAPI |
| Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons. | #460 | MetaAPI |
| Error validating access token: Session does not match current stored session. This may be because the user changed the password since the time the session was created or Facebook has changed the session for security reasons. | #460 | MetaAPI |
Ad account
| Message | Code | Where |
|---|---|---|
| Your campaign must have the same account id as the adgroup you're creating. | #1487718 | MetaAPI |
| This campaign belongs to a different account. | #1487597 | MetaAPI |
Meta limits
| Message | Code | Where |
|---|---|---|
| You have reached the campaign, ad set or ad limits per Ad account. Each ad set can contain a maximum of 50 ads. This includes paused / inactive / turned off ads. | #1487809 | MetaAds Manager + API |
| L’ensemble de publicités {ad_set_id} a atteint sa limite de 50 publicités, dont all non-archived and non-deleted publicités. Supprimez ou archivez des publicités existantes pour en créer d’autres. Détails : https://www.facebook.com/business/help/652738434773716 | #2490588 | MetaAPI |
| Your account {ad_account_id} has reached the maximum number of ads allowed (6,000). Please delete some of your older ads. | – | MetaAPI |
| Les campagnes de ventes utilisant l’audience Advantage+ ne peuvent pas contenir plus de 150 publicités. Supprimez des publicités existantes pour en créer d’autres. | #1870246 | MetaAPI |
| Vous ne pouvez avoir que 200 ensembles de publicités actifs et inactifs dans une campagne avec budget. Vous devez supprimer un ensemble de publicités existant dans cette campagne pour créer un nouvel ensemble de publicités. | – | MetaAPI |
| (#17) User request limit reached | #17 | MetaAPI |
| Impossible d’ajouter ce compte publicitaire au Business Manager sélectionné, car le nombre de comptes publicitaires autorisés a été atteint. | – | MetaAds Manager |
| The name is too long. | #1487046 | MetaAPI |
Budget and bidding
| Message | Code | Where |
|---|---|---|
| Bid Amount Or Bid Constraints Required For Bid Strategy: Bid amount or bid constraints required: For LOWEST_COST_WITH_BID_CAP you must provide bid_amount field to set a bid cap. For TARGET_COST, you must provide bid_amount field to set an average target cost goal. For LOWEST_COST_WITH_MIN_ROAS, you must provide roas average floor in bid constraints and "VALUE" as optimization goal. (#2490027) | #2490027 | MetaAds Manager + API |
| Si la stratégie d’enchère de votre campagne est au coût le plus bas, le même objectif d’optimisation est requis pour la diffusion de vos publicités. Pour modifier l’objectif d’optimisation de la diffusion des publicités, dupliquez la campagne et modifiez l’objectif d’optimisation de chaque ensemble de publicités pour la diffusion des publicités avant de publier la campagne. | #1885760 | MetaAPI |
| Your Budget Is Too Low | #1885272 | MetaAPI |
| Your campaign budget must be at least {minimum_budget} to account for all ad sets in this campaign. | #2238055 | MetaAPI |
| Vous ne pouvez pas utiliser l’objectif de performance sélectionné avec votre objectif de campagne. Veuillez sélectionner un autre objectif ou modifier votre campagne. | – | MetaAPI |
| Unknown Error: The Start Time and / or Stop Time should be given at Adset Level and not the Campaign Group. (#2446841) | #2446841 | MetaAds Manager |
| Your daily budget must be greater than $0. Please enter an amount and try again. | #1487061 | MetaAPI |
| Learning limited | – | MetaAds Manager |
| You can’t edit this ad because it’s part of a scheduled ad set that has reached its end date. Please go to the Budget and Schedule section of the ad set and change the end date to a date in the future and then try your edits again. | #1487007 | MetaAPI |
| Montant de l’enchère ou contraintes d’enchère requis : pour la limite d’enchère, vous devez fournir le champ du montant de l’enchère afin de définir une limite d’enchère. Pour l’objectif ROAS, vous devez fournir le plancher moyen de ROAS dans les contraintes d’enchère et VALEUR comme objectif d’optimisation. | #2490487 | MetaAPI |
Targeting and audiences
| Message | Code | Where |
|---|---|---|
| Terms of service not accepted: You can't run lead ads until your Facebook Page accepts Facebook's Lead Generation Terms of Service. (#1815089) | #1815089 | MetaAds Manager + API |
| Vous n’avez pas accepté les conditions relatives à l’audience personnalisée. Pour créer ou modifier une publicité avec un fichier clientèle importé, acceptez les conditions générales de l’audience personnalisée à l’adresse https://business.facebook.com/ads/manage/customaudiences/tos/?act={ad_account_id}. | #1870090 | MetaAPI |
| Source is too small: Please choose a source that includes at least 100 people in the same country. (#2654) | #2654 | MetaAds Manager |
| Invalid Objective For Targeting Optimization: The campaign objective is not supported by targeting optimization. (#1815290) | #1815290 | MetaAds Manager |
| Cet ensemble de publicités utilise une ou plusieurs audiences personnalisées qui ne sont plus disponibles. Vous devrez supprimer ces audiences indisponibles pour publier cet ensemble de publicités. | – | MetaAPI |
| Before you can publish this ad set, you need to edit this audience to update the type of location targeting used. (#1870194) | #1870194 | MetaAds Manager |
| Cette audience personnalisée est bloquée, car elle est susceptible de contenir des informations (par exemple, de santé ou financières) non autorisées par les Conditions générales de Meta. Consultez le gestionnaire d’audience pour faire appel de cette décision, modifiez votre audience et supprimez les informations interdites, ou choisissez une autre audience. | #2460003 | MetaAPI |
Facebook Page
| Message | Code | Where |
|---|---|---|
| You don't have required permission to access this profile Full page → | – | MetaAPI |
| Your ad is promoting an unavailable post. It is either deleted, unpublished, not owned by the ad’s page or you do not have permissions to see or promote it. | #1885557 | MetaAds Manager + API |
| To create posts for Page {page_id}, contact an admin to get permission for Advertiser role or higher. Page roles: https://developers.facebook.com/docs/business-management-apis/business-asset-management/guides/pages#pages-add-people | – | MetaAPI |
| Go to your Page to edit this. (#1860014) | #1860014 | MetaAds Manager |
| The Page selected for your ad doesn’t match the Page associated with the object you’re promoting, like a Page post or app. Please make sure the Pages are the same. | #1885029 | MetaAds Manager + API |
| (#210) A page access token is required to request this resource. | #210 | MetaAPI |
| La publicité n’est pas disponible | #2446289 | MetaAds Manager |
Instagram account
| Message | Code | Where |
|---|---|---|
| Ad account has no access to this Instagram account. Please use authorized Instagram account or assign ad account to this Instagram account first. Full page → | #1815199 | MetaAds Manager + API |
| Select an Instagram account or a Facebook Page to represent your business on Instagram. | #1772103 | MetaAPI |
| Ad account has no access to threads account | #4588034 | MetaAds Manager |
| The parameter instagram_branded_content[sponsor_id] is required | – | MetaAds Manager |
| This action is not available because the @{instagram_username} Instagram account isn't eligible to advertise. | – | MetaAds Manager |
| Message | Code | Where |
|---|---|---|
| Creative and Objective Mismatch: Please make sure an objective is selected, and choose a creative type that matches the objective you've selected. (#1815159) Full page → | #1815159 | MetaAds Manager |
| WhatsApp number required: Reconnect your WhatsApp number to your Facebook Page or Instagram account to run this ad. Full page → | #2446880 | MetaAds Manager + API |
Instant forms
| Message | Code | Where |
|---|---|---|
| Créez un formulaire pour votre campagne de génération de prospects. | #1892023 | MetaAPI |
| Choisissez ou créez un formulaire instantané pour votre campagne de prospects. | – | MetaAPI |
| Lead Ad Creative Does Not Use External URL | #1815316 | MetaAPI |
| Missing lead form: Choose or create an instant form for your lead campaign (#3390001) | #3390001 | MetaAds Manager |
Destination URL
| Message | Code | Where |
|---|---|---|
| Required Field Is Missing: The link field is required. Please complete the field to continue. (#2061015) | #2061015 | MetaAds Manager |
| Impossible de récupérer les données de l’URL. | #1660002 | MetaAPI |
| Le champ link est requis. Veuillez le renseigner pour continuer. | – | MetaAPI |
| Should Represent a Valid URL | – | MetaAds Manager |
| The link URL used in the ad is invalid. Please use a different URL and try again. | #2490193 | MetaAds Manager |
| Échec lors de l’analyse de l’URL | – | MetaAPI |
Call to action
| Message | Code | Where |
|---|---|---|
| The call to action type BOOK_NOW is not supported for the objective OUTCOME_LEADS in Dynamic Creative Ad Set. | – | MetaAPI |
| Le numéro de téléphone fourni n’est pas valide. Veuillez vérifier le numéro et réessayer. | – | MetaAPI |
| Type d’appel à l’action non pris en charge dans le fil des ressources : GET_OFFER_VIEW | – | MetaAPI |
Placements
| Message | Code | Where |
|---|---|---|
| Asset Customization Ads require a link. Please complete the field to continue. Full page → | – | MetaAPI |
| To place ads in Instagram Explore Home, please also select Instagram Explore. | #2490392 | MetaAPI |
| Le placement Fils vidéo Facebook est obsolète pour cette version d’API et ne peut pas être sélectionné. Supprimez-le de votre ciblage. | – | MetaAPI |
| Failed To Update Placement Asset Customization Ad | #2446486 | MetaAds Manager + API |
| Missing Default Asset Customisation Rule | #1885923 | MetaAds Manager |
| Instagram Format Validation Error Your ads may not be delivered to Instagram placements because of the format validation error: code 2446429 | #2446429 | MetaAds Manager |
Formats and dimensions
| Message | Code | Where |
|---|---|---|
| L’image que vous tentez d’importer est trop grande après avoir été redimensionnée. Modifiez à nouveau l’image pour la réduire, ou importez une autre image. | – | MetaAPI |
| Aspect Ratio Not Supported: Your ad won't run on this placement because the media must have an aspect ratio of 1:1. Select a different image or video. | – | MetaAds Manager |
| L’image que vous avez sélectionnée n’est pas disponible. Elle a peut-être été supprimée ou vous n’ayez pas l’autorisation pour l’utiliser dans les publicités. Essayez de sélectionner une autre image. | – | MetaAPI |
| Your image, {image_url} couldn't be downloaded. Please ensure the image is accessible via the internet and is not blocked by a robots.txt | – | MetaAPI |
Video
| Message | Code | Where |
|---|---|---|
| Upload failed | – | MetaAds Manager |
| Your ad needs a video thumbnail | #1443226 | MetaAPI |
Catalog
| Message | Code | Where |
|---|---|---|
| Cette Instant Experience ne contient pas assez de photos pour la collection. | #2131023 | MetaAPI |
| Your ad won't deliver because your product set is empty or doesn't comply with our Commerce Policies. Choose a different product set. | – | MetaAds Manager |
| Ce produit n’utilise pas le domaine que vous avez sélectionné pour Instagram Shopping. | – | Metalieu non relevé |
| La configuration n’est pas disponible pour ce compte Facebook | – | Metalieu non relevé |
| Les publicités Collection ne peuvent plus être créées sans Canvas. Vous devez d’abord créer un Canvas puis l’utiliser dans cette publicité Collection. | #2131078 | MetaAPI |
Pixel and events
| Message | Code | Where |
|---|---|---|
| Please select a promoted object for your ad set. | #1815430 | MetaAPI |
| Le pixel doit être uniforme lors de la création d’un ensemble de publicités avec le partage du budget activé dans la campagne parente. | #4834009 | MetaAPI |
| This conversion event isn't available with the objective you selected. Choose another conversion event in order to publish. | – | MetaAPI |
| En fonction des objectifs et des objectifs d’optimisation que vous avez sélectionnés, la combinaison prise en charge des valeurs des fenêtres d’attribution de clics et de vues est : (1, 0) | – | MetaAPI |
| Your Account Needs Access to This Pixel: Your ad account {ad_account_id} doesn't have access to this pixel {pixel_id}. Go to the Data Sources menu in Business Settings to manage your pixels. (#1815045) | #1815045 | MetaAds Manager |
Advantage+
| Message | Code | Where |
|---|---|---|
| Target rule label with name {label} doesn’t refer to any of the asset labels. Please fix it by removing all ad creatives. | #2446173 | MetaAPI |
| No Valid Formats | – | MetaAds Manager |
Beneficiary and payer (EU)
| Message | Code | Where |
|---|---|---|
| Enter the person or organization being promoted by an ad. Find out more at https://www.facebook.com/business/help/605021638170961/ | #3858081 | MetaAPI |
| No beneficiary indicated: Select the person or organization benefiting from this ad set. | – | MetaAds Manager |
Rejections and policies
| Message | Code | Where |
|---|---|---|
| This ad contains or refers to content that has been blocked by our security systems. (#1885260) | #1885260 | MetaAds Manager |
| Your message couldn't be sent because it includes content that other people on Facebook have reported as abusive. | #1346003 | MetaAds Manager + API |
Archived or deleted objects
| Message | Code | Where |
|---|---|---|
| Ad Sets may not be added to archived Campaigns. | – | MetaAPI |
| L’ensemble de publicités {ad_set_id} a expiré le {date}. Pour create la publicité, reportez la date de fin de l’ensemble de publicités ou créez un autre ensemble de publicités avec un calendrier ultérieur. | – | MetaAPI |
| Les ensembles de publicités archivés ne peuvent contenir que des publicités archivées ou supprimées. | – | MetaAPI |
Special ad category
| Message | Code | Where |
|---|---|---|
| Vous devez certifier que vous respectez notre Politique de lutte contre la discrimination avant de diffuser des publicités. Rendez-vous sur facebook.com/certification/nondiscrimination. | – | MetaAPI |
Other errors
| Message | Code | Where |
|---|---|---|
| An unexpected error has occurred. Please retry your request later. | – | MetaAPI |
| Unable to create draft: Invalid request. (#1). You will be unable to modify any ads in this account. | #1 | MetaAds Manager + API |
| This ad creative could not be created because one with the same content already exists for this ad account. | – | MetaAPI |
| The Adcreative Create Failed for the following reason: Something went wrong. Please try again later | – | MetaAPI |
| Something Went Wrong: We're having trouble completing your request. Please try again. (#1487470) | #1487470 | MetaAds Manager |
| An unknown error has occurred. | #1 | MetaAPI |
| Invalid parameter (#100) | #100 | MetaAds Manager |
| La création de contenu publicitaire est temporairement indisponible en raison d’un problème de service. Réessayez plus tard. | – | MetaAPI |
| Couldn't edit your ads: Edits to your ads couldn't be saved for the following reason: Invalid usage of ForceRunStatus (#1487083) | #1487083 | MetaAds Manager |
| (#2635) You are calling a deprecated version of the Ads API. Please update to the latest version: v{version}. | #2635 | MetaAds Manager + API |
| Error: Component failed to load. Something went wrong, please try reloading the page. | – | MetaAds Manager |
| Veuillez vous assurer qu’un objectif est sélectionné, et choisissez un type de contenu qui correspond à l’objectif que vous avez sélectionné. | – | MetaAPI |
| Internal Error While Creating Creative: There is an internal error while processing the request. Please try later or contact support if the problem persists. (#1815479) | #1815479 | MetaAds Manager |
| Unable to create draft: unknown error (empty response) (#1.1357045). You will be unable to modify any ads in this account. | #1357045 | MetaAds Manager |
| An unexpected error occurred | – | MetaAds Manager |
| Vous devez vérifier l’adresse e-mail de votre compte commercial avant d’utiliser cette fonction. | – | MetaAds Manager |
| Your items weren't published because they had errors that need to be fixed. Something Went Wrong: We're having trouble completing your request. | – | MetaAds Manager |
| Ad Processing Error: We are having trouble processing your request. To resolve the issue, please try to publish again. If you continue to experience issues please contact support. We apologize for the inconvenience. (#2643001) | #2643001 | MetaAds Manager |
| Le domaine {domain} n’a pas pu être vérifié, car il a déjà été revendiqué par un autre compte Business Manager. | – | Metalieu non relevé |
| (#100) Tried accessing nonexisting field ({field}) on node type ({node_type}) | #100 | MetaAPI |
| Unknown Error: No error | – | MetaAds Manager |
| An unknown error occurred | #99 | MetaAPI |
| Service temporarily unavailable | #2 | MetaAPI |
| (#12) {field} field is deprecated for versions v{version} and higher | #12 | MetaAPI |
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