"Your ad is in violation of Snap policy. Please click the Ad to learn how to fix it."
In short
Snap rejected the ad because it breaks at least one of its policies. The message doesn’t say which one: in Manage Ads, hover over the ad’s icon to see the reason and click the ad for details, fix the creative or landing page, then resubmit.
By Mathieu Malige, founder of Apogee
· Checked on 23 October 2026
Exact message
| Field | English | French |
|---|---|---|
| Tooltip (rejected ad) | Your ad is in violation of Snap policy. Please click the Ad to learn how to fix it. | Votre publicité enfreint la politique de Snap Inc. Veuillez cliquer sur la publicité pour savoir comment y remédier. |
| Reason returned by the Marketing API (review_status_reasons) | Your ad is in violation of Snap policy. Please see our Advertising Policies, Community Guidelines, Snap Ad Specifications and Creative Guidelines for more information. | not captured yet |
Where it shows up: in Snapchat Ads Manager, in the Manage Ads table, as a tooltip when you hover over a rejected ad.
Why it happens
- The ad was rejected in review. This tooltip comes with an ad whose status is “Ad is rejected”. It says a Snap policy is broken, without saying which one.
- The reason is one click away. According to Snapchat’s help center, clicking the rejected ad shows the details of the rejection. When more than one policy is involved, the details are titled “Your Ad is rejected for several reasons”.
- The block can go beyond the ad. In 2021, advertisers quoted a broader wording: “Your ad or account is in violation of Snap policy” (r/PPC, February 24, 2021). When every creative is rejected within seconds, advertiser feedback points to the landing page, and one advertiser sees an account-level block.
- A variant in the Marketing API. Snap’s documentation shows, as an example in review_status_reasons, a sentence that starts the same way and points to the Advertising Policies, Community Guidelines and Snap’s specifications.
How to fix it
- In Ads Manager, open the menu in the top corner, then Manage Ads › Ads.
- Click the rejected ad to open the details of the reason or reasons. Hovering over the icon also shows the reason. You can also click the ad in the Creative Library.
- Note every reason listed, so you can fix them all before resubmitting.
- Click Edit and fix the creative or the copy. If a reason targets the landing page, fix it on your site.
- Resubmit. The ad goes through review again and doesn’t deliver in the meantime.
- If you think the ad follows the policies, write to Snap from the Contact Support page, which the article on editing after review links to. An assistant answers first and opens a case if needed. Snap doesn’t say what to include for a rejection: at least name the ad and the reason shown.
What worked for other advertisers
On r/PPC, advertisers whose ads all got rejected within minutes advise isolating the landing page with a test ad pointing to a neutral page (2021, then October 2026). Switching domain, account or card didn’t help: the details of this feedback are on the “Ad is rejected” page.
How to avoid it next time
- Read Snap’s Advertising Policies, Community Guidelines and ad specifications before publishing.
- Apply those rules to the landing page too. Advertisers report that Snap reviews it.
- After a rejection, fix every reason at once: each creative edit triggers a new review.
The same message in other languages
| Language | Exact message |
|---|---|
| French | Votre publicité enfreint la politique de Snap Inc. Veuillez cliquer sur la publicité pour savoir comment y remédier. |
| German | Deine Anzeige verstößt gegen die Richtlinien von Snap Inc. Klicke auf die Anzeige, um zu erfahren, wie du das beheben kannst. |
| Spanish | Tu anuncio infringe la política de Snap. Haz clic en el anuncio y descubre cómo puede dejar de hacerlo. |
| Spanish (Latin America) | Tu anuncio infringe la política de Snap. Haz clic en el anuncio para ver cómo solucionarlo. |
| Arabic | إعلانك ينتهك سياسة سناب. يُرجى النقر فوق الإعلان لمعرفة كيفية إصلاحه. |
| Chinese (Simplified) | 你的广告违反了 Snap 的政策。请点击广告了解如何修改。 |
Sources
- View Why Your Ad was Rejected (Snapchat Business Help Center)
- How to Edit an Ad After It’s Been Reviewed (Snapchat Business Help Center)
- Contact Support (Snapchat Business Help Center)
- Ads, Marketing API (Snap for Developers)
- r/PPC thread “Snapchat Ads getting rejected”
- r/PPC thread “Snapchat Ads keep getting rejected in 2-3min after publishing”
- r/PPC thread “SNAPCHAT ADSA BEING REJECTED”
Frequently asked questions
How is it different from “Ad is rejected”?
It is the same rejection seen from two places. “Ad is rejected” is the ad’s delivery status. The reason shows when you hover over the icon, the details when you click the ad.
The message gives no reason. Where do I find it?
In Manage Ads › Ads, hover over the ad’s icon to see the reason, then click the ad for details. You can also click the rejected ad in the Creative Library.
What does “Your Ad is rejected for several reasons” mean?
It is the title of the details when more than one policy is involved. Address every reason listed before you resubmit, then let the ad go through review again.
All my ads get rejected within seconds, even on a new account. Why?
Advertiser feedback mostly points to the landing page. In April 2024, one advertiser switched domain, account and card with no change, and sees it as an account-level block. Test a neutral landing page, then write to Snap from the help center’s Contact Support page if the ad follows the policies.
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