AI ad generator for Meta Ads: on-brand statics to launch
Produce statics, then decide which ones deserve budget.
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In short
Published · updated
- Brand Brain automatically extracts name, colors, fonts, description and logos from your website URL.
- The library holds about 50 static concepts, from testimonial to fake comment by way of the iPhone note and the Google search.
- One generation produces 1 to 10 concepts, declined into 1 to 5 iterations, in seven output languages.
- Reference ads come from three sources: your computer, your own Meta statics, or the Meta Ad Library across six countries.
- Creative Strategist computes a win rate and produces kill or scale recommendations, with spend, ROAS and reasoning.
Creative Studio is an AI ad generator built into the launch flow, and Creative Strategist is what tells you which of the results deserve more budget. Two beta modules, two ends of the same problem.
Creative Studio: production
Everything starts from your brand. You paste your website URL, Apogee extracts the name, colors, fonts, description, a research brief and logos in light and dark versions, all editable. Seven analysis languages are available.
Targeting comes next: ten generated personas, each with its pain point, angle, visual direction, emotion and hook, all editable.
Product images are added by drag and drop, or extracted automatically from a product page URL.
References come from three sources: your computer, your own Meta statics sorted by 7-day spend, ROAS or impressions, or the Meta Ad Library, where you search competitors by keyword or Page ID across France, the United States, the United Kingdom, Germany, Spain and Italy.
What remains is choosing the funnel stage, then a concept from a library of about fifty static formats: testimonial, us versus them, listicle, before and after, fake comment, iPhone note, Google search, tweet, Instagram story, starter pack, comparison, FAQ, press, best seller.
You add an angle and a free-text sub-angle. You then pick the formats, among 4:5, 1:1, 9:16 and 16:9, and the volume: 1 to 10 concepts, declined into 1 to 5 iterations.
Creative Strategist: the call
The creative library syncs from the ad account. It is searchable and filterable by type, analysis status, funnel stage and delivery status, in table or card view. Each creative shows its spend, ROAS, CPA, CTR and hook rate.
Each creative gets an analysis: tags, summary, strengths, weaknesses and iteration recommendations. Above that sits a win rate analysis broken down per dimension, and kill or scale recommendations backed by spend, ROAS and reasoning.
Thresholds are configurable: date range, ROAS threshold, minimum spend. That is what keeps you from killing a creative on three days and fifty dollars.
Good to know
Generative AI does not produce finished ads, it produces material. Every output has to be edited and checked, especially embedded text: a wrong price remains the number one risk on promotional statics.
Both modules are in beta, behind a waitlist or access code. Video generation is announced but unavailable.
Other features
All features- Agency workspace Several media buyers, several accounts, one invoice.
- Bulk upload Meta Ads From raw files to live ads, in a single pass.
- Multi-platform Three ad platforms, one workflow, one creative tracked end to end.
- Bulk upload TikTok Ads Your video files become TikTok ads, no spreadsheet.
- Bulk upload Snapchat Ads Your 9:16 videos become Snapchat ads, ad squad by ad squad.
- Bridge An ad live on one platform goes live on another, with its video; copy, CTA and tracking rewritten for the destination platform.
- Cross-platform stats One creative's performance on each platform, summed then expanded.
- AI naming detection Your naming convention, recognized and applied on its own.
- Testing structures How your creatives are grouped, decided in one card.
- Bulk configuration One configuration set once, propagated across the batch.
- Copywriting Agent Copy written from what the creative actually says.
- Advantage+ controls Eleven toggles, all off by default.
- Duplicate by City A list of cities in, that many localized ad sets out.
- Analytics and funnel What each step costs you, step by step.
- Comment analysis Your ad comments turned into strategic material.
- Autopilot An agent that reads your account, analyzes it, and acts once you agree.
Frequently asked questions
Another question? Ask MathieuWhat is an AI ad generator?
An AI ad generator produces ad visuals from instructions, a brand and its products. Creative Studio, Apogee's beta module, generates on-brand statics from a library of about 50 concepts: 1 to 10 concepts per generation, declined into 1 to 5 iterations, in seven output languages.
Can AI create an ad for me?
Only partly. Creative Studio produces material, not finished ads: every generated static has to be edited and checked, especially embedded text, since a wrong price remains the number one risk on promotional statics. Deciding to launch, then to kill or scale, stays with you.
Are Creative Studio and Creative Strategist available?
Creative Studio and Creative Strategist are in beta, with access by waitlist or code. They are the only features of the product in that state: the rest of Apogee, bulk upload included, is available without a waitlist. Creative Studio covers static production, Creative Strategist the kill or scale decisions.
Do generated creatives go straight into a campaign?
Yes. A sticky bar sends the creatives selected in Creative Studio into Apogee's launch flow, where they join the rest of the process, naming and structure included. From there they follow the same path as every other creative in the batch.
Can Creative Studio generate video ads?
Not yet. Video generation, in UGC style and motion graphics, is announced in the product but not available. Creative Studio currently produces statics, in 4:5, 1:1, 9:16 and 16:9 formats, with 1 to 10 concepts per generation, declined into 1 to 5 iterations.
What is the Meta Ad Library?
The Meta Ad Library is the public database where Meta makes the ads running on its platforms searchable. Creative Studio queries it directly: you search competitors by keyword or Page ID across six countries, France, the United States, the United Kingdom, Germany, Spain and Italy, and use their ads as references.
What is a static ad?
A static ad is a still-image ad, with no video or animation. Creative Studio generates them from about 50 concepts, including testimonial, us versus them, listicle, before and after, fake comment, iPhone note, Google search, tweet, Instagram story, starter pack, comparison, FAQ, press and best seller.
What is a creative strategist?
A creative strategist is the person who steers creative production based on how ads perform. In Apogee, Creative Strategist is also the name of the beta module that analyzes each creative synced from the ad account, computes a win rate per dimension and produces kill or scale recommendations.
When should you kill or scale a Meta creative?
A creative should be killed or scaled on thresholds set in advance, not on three days and fifty dollars of spend. Creative Strategist lets you set the date range, ROAS threshold and minimum spend, then produces kill or scale recommendations backed by spend, ROAS and reasoning.
What is hook rate?
Hook rate measures the share of impressions in which a video was watched for at least three seconds: 3-second views divided by impressions. Creative Strategist shows it for each creative in the library, in table or card view, alongside spend, ROAS, CPA and CTR.
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