Autopilot: the AI agent connected to your Meta Ads account
An agent that reads your account, analyzes it, and acts once you agree.
Trusted by 300+ media buyers, brands and agencies 4.5 on Trustpilot
Done. I’ll check every 2 days and pause the creatives that don’t pay back their budget.
- Runs
- Every 2 days · 9:00
- Applies to
- Ads launched in the last 7 days
- When
- ROAS < 1 after $30 spent
- Then
- Pause ad
Next run: tomorrow 9:00 · 3 ads paused last run
In short
Published · updated
- Autopilot offers five agent roles: overall, media buyer, creative strategist, copywriter and performance manager.
- Every action on the account, pause, activate, scale, duplicate or create, goes through an explicit confirmation card.
- Scheduled agents run from daily to monthly, over an analysis window of 24 hours to 30 days.
- Three execution modes exist: report only, propose actions for confirmation, or auto-execute.
- The monthly run quota is 3 on Starter, 10 on Pro and 200 on Scale.
Querying an ad account means exporting, cross-referencing and recomputing. Autopilot removes that step: the question is asked in plain language, the answer comes back with its tables and charts.
Chatting with your ad account
Spend trends, creative fatigue signals, budget suggestions: answers arrive in rich Markdown, with tables, inline line, area or dual-axis charts, and interactive artifacts.
Five roles steer the reasoning depending on what you are after: overall, media buyer, creative strategist, copywriter, performance manager. A searchable prompt bank, organized in folders, saves starting from scratch every time.
Acting, under control
The agent can pause, activate, scale, duplicate and create. Each action first appears as a proposal to confirm, and the history keeps statuses, affected entities and a link back to the source conversation.
Automating therefore does not mean executing unwatched: the estimated impact is shown to you before anything touches the account.
Scheduled agents
A named agent, a frequency from daily to monthly, an analysis window of 24 hours to 30 days, and a mode:
| Mode | Behavior |
|---|---|
| Report only | The agent analyzes and writes to you, proposing nothing |
| Propose actions | The agent proposes, you confirm from Slack, Discord or the app |
| Auto-execute | The agent applies what it decided within the given scope |
You add free-text instructions, an output format and a delivery channel.
Good to know
The agent handles quantitative analysis, not judgment. Creative strategy, concept ideation and business context remain human work: the approach that works is hybrid, not substitutive.
The quota is real and gets consumed: 3 runs per month on Starter, 10 on Pro, 200 on Scale, with a usage meter in the app.
Other features
All features- Creative Studio Produce statics, then decide which ones deserve budget.
- Agency workspace Several media buyers, several accounts, one invoice.
- Bulk upload Meta Ads From raw files to live ads, in a single pass.
- Multi-platform Three ad platforms, one workflow, one creative tracked end to end.
- Bulk upload TikTok Ads Your video files become TikTok ads, no spreadsheet.
- Bulk upload Snapchat Ads Your 9:16 videos become Snapchat ads, ad squad by ad squad.
- Bridge An ad live on one platform goes live on another, with its video; copy, CTA and tracking rewritten for the destination platform.
- Cross-platform stats One creative's performance on each platform, summed then expanded.
- AI naming detection Your naming convention, recognized and applied on its own.
- Testing structures How your creatives are grouped, decided in one card.
- Bulk configuration One configuration set once, propagated across the batch.
- Copywriting Agent Copy written from what the creative actually says.
- Advantage+ controls Eleven toggles, all off by default.
- Duplicate by City A list of cities in, that many localized ad sets out.
- Analytics and funnel What each step costs you, step by step.
- Comment analysis Your ad comments turned into strategic material.
Frequently asked questions
Another question? Ask MathieuCan Autopilot change my Meta Ads campaigns without my approval?
Not in normal use: every action is presented in a confirmation card, with queue handling and the option to confirm or reject all. Auto-execute mode exists for scheduled agents, but it is a choice you make explicitly when creating the agent.
What data does the AI agent reason on?
Your ad account, and a structured brand profile you fill in: business model, average order value, margin, lifetime value, audiences, objections, CPA, ROAS or MER targets, competitors, seasonality and tracking setup.
Where do scheduled agent reports land?
In the app, on Discord, on Slack or by email. Proposed actions can be confirmed from Slack or Discord without returning to Apogee.
What can an AI agent do on a Facebook ads account?
Autopilot analyzes the account and can act on it. It answers in plain language on spend trends, creative fatigue signals or budget suggestions, with tables and charts, and it can pause, activate, scale, duplicate or create, each action going first through a confirmation card.
Can AI replace a media buyer?
No. Autopilot handles quantitative analysis, not judgment: creative strategy, concept ideation and understanding the business context remain human work. The approach that works is hybrid, not substitutive: the agent removes the exporting and recomputing of numbers so the media buyer can focus on those decisions.
Is Apogee's AI agent free?
No. Autopilot is included from the Starter plan, at €69 per seat per month, with 3 runs per month; the Pro plan gives 10 and the Scale plan 200. The quota really gets consumed, and a usage meter in the app shows where you stand.
How do you automate Facebook ads monitoring?
Autopilot automates monitoring through scheduled agents. You name the agent, pick a frequency from daily to monthly and an analysis window of 24 hours to 30 days, then a mode: report only, propose actions or auto-execute. You add free-text instructions, an output format and a delivery channel.
How do you detect ad fatigue on Facebook ads?
Autopilot surfaces creative fatigue signals in your account when you ask it in plain language, with tables and charts to back them. It stops at the numbers: choosing the creative that takes over remains a human decision, like the rest of creative strategy.
How does an AI agent scale a Meta Ads campaign?
In normal use, Autopilot proposes the scaling and waits for your confirmation. The action appears in a card with its estimated impact before anything touches the account, and the history keeps its status, the affected entities and a link back to the source conversation. Only a scheduled agent set to auto-execute acts without confirmation.
Can you query your Meta Ads account in plain language?
Yes, Autopilot answers questions asked in plain language about your ad account, for example 'what are my best creatives this month?', with tables and charts. Five roles steer the reasoning, overall, media buyer, creative strategist, copywriter and performance manager, and a prompt bank organized in folders saves starting from scratch.
Launch your creatives in 47 seconds.
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