AdAmigo.ai vs Apogee: AI agent or ad launcher, which one to pick
AdAmigo.ai vs Apogee: pricing checked on 29 October 2026, Meta and Google against Meta, TikTok and Snapchat, AI agent, naming, MCP and the Bridge.
Apogee 12
6 AdAmigo.ai
2 ties
By Mathieu Malige, founder of Apogee
Apogee is the bulk upload and creative launch tool for Meta Ads, TikTok Ads and Snapchat Ads. Figures from each vendor’s published pages, checked on 29 October 2026 on www.adamigo.ai.
| Criterion | Apogee | AdAmigo.ai |
|---|---|---|
| Entry price | €69 per seat, per month (Starter, Meta); €99 with TikTok Ads, Snapchat Ads, the Bridge, MCP and API (Pro) (Advantage) | $99 a month per workspace (Entry): 1 Meta and 1 Google Ads account, 15 agent messages every 6 hours, 2 recommendations a day |
| Ad accounts included | Unlimited Meta ad accounts on all 3 plans (Advantage) | 1 Meta and 1 Google Ads account per workspace; one more workspace per brand, agency pricing on quote |
| TikTok Ads and Snapchat Ads | Included from Pro, with the same workflow as on Meta; Sales objective only (Advantage) | TikTok Ads announced for later in 2026; Snapchat not published |
| Creative sources | Computer, Google Drive, Dropbox, Frame.io (Advantage) | Computer and Google Drive |
| Naming | AI detection of the convention already in your file names; group creatives by hand when needed (Advantage) | Naming conventions listed among the agent's guardrails; reading file names not published |
| Testing structures | 4 structures on all three platforms, including one concept per ad set and insertion into an existing ad set (Advantage) | Launch into one or several ad sets, new or existing; A/B, lift and creative tests run by the agent; grouping by concept not published |
| MCP server and API | Apogee MCP (80 tools) and REST API (48 operations), from Pro with 10,000 credits a month; in Claude, ChatGPT, Cursor and more (Advantage) | Not published; the agent is used in the app or in Slack |
| Moving a live ad to another platform | The Bridge, between Meta, TikTok and Snapchat, in all six directions, on the Pro and Scale plans (Advantage) | Not published |
| Ads from an existing post (post ID) | Duplicate by post ID: relaunch a winning ad with its post, likes and comments kept (Advantage) | Not published |
| One ad set per city | Duplicate by City: paste a list of cities, get one ad set per city, 1–200 km radius (Advantage) | Not published |
| Comment analysis | Yes, turned into objections and hooks (Advantage) | Not published |
| Support | WhatsApp with the founding team on all 3 plans, priority from Pro; dedicated account manager on Scale (Advantage) | Help center and contact page; shared Slack channel with the dedicated media buyer offer |
| Formats of one creative | 9:16, 4:5 and 1:1 grouped into one ad, each placement gets the right ratio | Ratios detected and grouped into one ad, each format matched to its placement |
| Advantage+ controls | 11 enhancements one by one, on the Pro and Scale plans | Creative enhancements set at launch; detail not published |
| Team members | Billed per seat, with a volume discount from 2 seats | Free and unlimited on every plan (Advantage) |
| Trying before buying | A 7-day trial of the plan you pick for €1, with no ad limit; credit card required | 7 days free on every plan, billing starts when the trial ends; credit card: not published (Advantage) |
| Google Ads | Not covered | Yes, in the same workspace as Meta, with the same agent (Advantage) |
| AI optimization agent | Autopilot on Meta: scheduled agents, actions to confirm or automatic execution; 3, 10 or 200 runs a month by plan | Daily Autopilot, auto-apply on Unlimited ($349 a month), custom agents, chat agent in the app and in Slack, round-the-clock monitoring (Advantage) |
| AI creative generation | Creative Studio in beta, statics only | Image and video ads in the brand's style; 20 credits a month on Entry (about 10 creatives), 70 on Unlimited (about 40) (Advantage) |
| Someone to handle it for you | Done For You on Scale, €499 per seat, per month: one hour a week with a media buying and creative strategy consultant | A dedicated media buyer sets up and manages your Meta and Google ads, $899 a month per workspace, no minimum term (Advantage) |
New in Apogee
- New Apogee MCP Launch, read and steer your Meta, TikTok and Snapchat ads from Claude, ChatGPT or Gemini, with a recap to approve. 10,000 credits a month on Pro.
- New Multi-profile Connect 3 profiles per platform (Meta, TikTok, Snapchat) on Pro, with no limit on Scale.
- New Done For You One hour a week with a media buying and creative strategy consultant. Scale plan.
- New Bridge between platforms An ad that works on one platform moves to another, in all six directions. Pro and Scale plans.
- New Duplicate by post ID Duplicate a winning ad into new ad sets with the same post, so it keeps its Facebook likes and comments. Pro and Scale plans.
- New TikTok Smart+ and Spark Ads Launch Smart+ and Spark Ads from Apogee, with the same workflow as every other launch. Pro and Scale plans.
- New Manual creative grouping Group your creatives into concepts by hand when your naming convention is not enough.
- New REST API Plug Apogee into your scripts and internal tools, on top of the MCP server. Pro and Scale plans.
What this comparison compares
Twenty criteria, checked on 29 October 2026 on adamigo.ai, its pricing page, its product pages and its help center, against Apogee’s own product pages.
We have not tested AdAmigo.ai: everything about it comes from what it publishes, and “not published” does not mean “absent”. When two AdAmigo.ai pages contradict each other, we go with its pricing page: its home page talks about a price per ad account, its pricing page about a price per workspace.
Two tools that do not start from the same place
AdAmigo.ai starts from the agent. You connect your Meta and Google Ads accounts, your store, your CRM and Slack; the agent learns your brand, proposes budget or targeting changes every morning, designs image and video ads and launches campaigns from a single message. On its Unlimited plan, it applies optimizations on its own within the limits you set. AdAmigo.ai bills per workspace, one brand each, with the team included.
Apogee starts from the creatives you already have. It reads the convention in your file names with naming detection, sorts the creatives into one of the four testing structures, then launches on Meta Ads, TikTok Ads and Snapchat Ads through the same six-step flow. It bills per seat, with unlimited Meta ad accounts.
If you already get your videos by the dozen every week, Apogee starts there: it reads their names, groups them by concept and launches them on all three platforms.
AdAmigo.ai’s agent against Apogee’s workflow
Both tools bulk launch ads on Meta and rely on AI. They do not put it in the same place: with AdAmigo.ai, the agent decides and you approve; with Apogee, you decide and the AI sorts, names and prepares.
| Apogee | AdAmigo.ai | |
|---|---|---|
| Starting point | your files, read through your naming | a message to the agent, or its daily recommendations |
| Platforms | Meta, TikTok and Snapchat | Meta and Google Ads; TikTok announced for later in 2026 |
| Bulk launch | six-step flow, 4 testing structures, batches of 50 to over 1,000 files | upload from a computer or Google Drive, bulk settings, one or several ad sets |
| Daily optimization | Autopilot scheduled on Meta, 3, 10 or 200 runs a month | daily Autopilot; auto-apply on Unlimited |
| Approval | a confirmation card for every action, or automatic execution for a scheduled agent | approve one by one, or auto-apply within your limits |
| From another AI | Apogee MCP in Claude, ChatGPT, Perplexity, Mistral Vibe, Claude Code, Cursor, VS Code with GitHub Copilot and Gemini CLI | not published; agent in the app or in Slack |
AdAmigo.ai keeps two leads: Google Ads, and an agent that acts every day, on its own if needed, on its $349 plan. Its home page sums it up this way: “Nothing goes live without your approval.” Apogee keeps TikTok Ads and Snapchat Ads, reading your file names, testing structures and an MCP server: your launches can also start from Claude or ChatGPT, with the same recap and your yes. To plug in your own tools without AI, the REST API does the same in JSON.
The arithmetic for your team
AdAmigo.ai shows its prices in dollars without saying whether tax is included; Apogee shows its own before tax on its pricing page. The gaps below therefore depend on the exchange rate.
Alone on one brand, you pay €69 with Apogee on Meta, against $99 with AdAmigo.ai on Entry, with 15 agent messages every 6 hours and 2 recommendations a day. The unlimited agent and auto-apply need Unlimited, at $349.
Ad accounts turn the arithmetic in Apogee’s favor. A freelancer running eight brands opens eight workspaces with AdAmigo.ai: $792 a month on Entry, before agency pricing, on quote. With Apogee, one seat covers their eight Meta ad accounts: €69 on Starter, €99 on Pro.
An agency with three media buyers and twelve clients would pay for twelve workspaces with AdAmigo.ai, $1,188 a month on Entry, before any volume discount; its agency page advertises tiers at 5, 10, 25 and 50+ accounts, with no published price. With Apogee, three Pro seats cost €198.99 a month, whatever the number of Meta ad accounts.
A large team on a single brand turns it the other way. Five people on one ad account pay $99 or $349 with AdAmigo.ai, members included. With Apogee, each person has a seat: €207 for five on Starter, €297 on Pro.
The Bridge, which AdAmigo.ai does not publish
AdAmigo.ai covers Meta and Google Ads. Its pages do not publish moving an ad that is already live from one platform to another.
Apogee’s Bridge starts from the live ad, between Meta, TikTok and Snapchat, in all six directions. It keeps the video and rewrites the text, the CTA and the UTMs to the rules of the destination platform, but crops nothing: an ad without a 9:16 variant is refused. It comes with the Pro and Scale plans.
If an ad that works is running on TikTok and you want to take it to Meta, of the two tools, only Apogee publishes that route. If you buy on Google Ads, only AdAmigo.ai covers it.
What to check for yourself
The two published speed figures do not measure the same thing: 47 seconds to set up a launch with Apogee, for 1 creative as for 300; 2 minutes estimated by AdAmigo.ai for a campaign of 3 ad sets with 3 ads each. Do not set one against the other.
Also ask AdAmigo.ai whether the trial requires a credit card, and what one more workspace costs on agency pricing: neither is published.
Then answer three questions:
- Do you buy on Google Ads, or on TikTok and Snapchat?
- Do you want an agent to decide every day, or to keep control of every launch?
- How many brands do you run, and with how many people?
The third sets the number of workspaces with AdAmigo.ai and the number of seats with Apogee. To answer it on a real batch, try Apogee for 7 days for €1, with no ad limit, on all three platforms from Pro.
Run the test on your own creatives.
7 days on the plan of your choice, no ad limit, for €1. Or request a demo on your own setup.
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Frequently asked questions
Another question? Ask MathieuWhat is AdAmigo.ai?
AdAmigo.ai is an AI agent that runs Meta and Google Ads. According to its website, checked on 29 October 2026, it proposes optimizations every day for you to approve or apply on their own, designs image and video ads in the brand's style, bulk launches campaigns from a single message and monitors accounts around the clock. It presents itself as an official Meta and Google partner.
How much does AdAmigo.ai cost?
AdAmigo.ai publishes two plans per workspace, checked on 29 October 2026: Entry at $99 a month and Unlimited at $349 a month. A workspace is one brand and connects 1 Meta and 1 Google Ads account; team members are free. A dedicated media buyer costs $899 a month per workspace, and agency pricing is on quote. Apogee starts at €69 per seat, per month, with unlimited Meta ad accounts.
Does AdAmigo.ai have a free trial?
Yes, every AdAmigo.ai plan starts with 7 free days, including the chat agent, Autopilot and ad creation; billing starts when the trial ends, according to its website on 29 October 2026. Apogee has no free trial: every plan can be tried for 7 days for €1, with no ad limit, on TikTok Ads and Snapchat Ads too from Pro, with a credit card; unless you cancel before day 7, the plan is then charged.
Does AdAmigo.ai handle TikTok and Snapchat?
Not as of 29 October 2026. AdAmigo.ai runs Meta (Facebook and Instagram) and Google Ads, announces TikTok Ads for later in 2026 and does not mention Snapchat. Apogee launches on Meta Ads, TikTok Ads and Snapchat Ads through the same workflow, with the Sales objective only on the last two, and does not cover Google Ads.
Does AdAmigo.ai have an MCP server or an API?
Its website, checked on 29 October 2026, publishes neither an MCP server nor an API: AdAmigo.ai's agent is used in its app or in Slack. Apogee publishes an MCP server with 80 tools, to plug into Claude, ChatGPT or Cursor, and a REST API with 48 operations, both included from the Pro plan with 10,000 credits a month.
AdAmigo.ai or Apogee, which one to pick?
AdAmigo.ai suits a brand that buys on Meta and Google Ads and wants an agent to optimize its campaigns every day, or a large team on a single ad account, since members are free. Apogee suits a team that launches its own creatives on Meta, TikTok and Snapchat, keeps its naming and testing structures, runs many Meta ad accounts with one seat, or drives its launches from Claude or ChatGPT.