Guide

Advantage+ Deactivation Guide (PDF)

PDF guide to turning off the 11 Advantage+ Creative enhancements on Meta Ads: where they sit in Ads Manager, what they change, checklist.

Take back control of your creatives

Meta turns Advantage+ Creative on by default for every new ad, and it cannot be switched off globally. Left alone, Meta crops your visuals, adjusts their brightness or adds overlays, including in the middle of a creative test you think is clean.

The eleven enhancements to check

ScopeEnhancements
Every mediumEnhance CTA, relevant comments, reveal details over time, show spotlights, show summaries, text improvements
Images onlyAdjust brightness and contrast, add overlays, visual touch-ups
Videos onlyAuto crop, video filtering

The PDF guide covers each of these options: where it sits in Ads Manager, what it changes and how to turn it off.

What’s included

  • Step-by-step guide to turning off every Advantage+ Creative enhancement
  • Annotated screenshots of each setting in Ads Manager
  • Checklist of the enhancements to check before every launch
  • Apogee tip: all eleven switches start turned off in Apogee’s bulk upload (Pro and Scale plans)

What the guide does not cover

These options apply to the creative. Meta’s other Advantage+ pieces (audience, placements, campaign budget) are set at campaign and ad set level, and turning off the creative enhancements does not touch them.

Advantage+ levels on Meta: campaign budget at the top, audience and placements in the ad set, creative enhancements in the ad
The guide covers the ad level; audience, placements and budget are set higher up.

Go further

Who is it for?

Media buyers and agencies testing creatives on Meta Ads who want the version that runs to be the one they made.

How to get it

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SQSamy Qamar· Translated from French

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