AI ad copy generator built on your actual creative
Copy written from what the creative actually says.
Trusted by 300+ media buyers, brands and agencies 4.5 on Trustpilot
Configure Testing
Set up your campaign structure and parameters
Upload Structure
Budget & Schedule
💡 Budget is managed at campaign level (CBO)
Launch Status
Campaign Structure
Quick bulk edit
Where do the copies go, and in which language?
Output language
Suggested from your ad set language targeting
Redirection
Copywriting type
Copies to generate per ad
Give the agent a style reference Optional
Examples set the tone and structure. Facts always come from your product page, never from the examples.
or paste texts yourself
Primary text examples1/5
Paste a primary text you likeAdd an exampleHeadline examples1/5
A headline you likeAdd an exampleDescription examples1/5
A description you likeAdd an exampleHere is what we found. Check it before writing.
Only ticked facts reach the agent. Click a value to edit it.
Every fact below is quoted from the page text and checked word for word against it. Nothing is inferred.
Brand and product
Offer and price
Landing page
Social proof
Delivery and returns
Benefits
7 facts will be used · 2 ignored
Who are we talking to? Optional
Eugene Schwartz’s five levels of awareness. Leave it on automatic and the agent spreads your copies across the levels.
Mode
3 primary texts → Problem aware, Solution aware, Most aware. One copy per level, from discovery to conversion.
Levels of awarenessautomatic
Unaware UNAWARE
They do not feel the problem yet. Story first, product last.
Problem aware PROBLEM AWARE
They feel the pain but know no solution. Name it, show you understand it.
Solution aware SOLUTION AWARE
They know solutions exist, not yours. Explain the mechanism and the proof.
Product aware PRODUCT AWARE
They know your product but hesitate. Handle the objection, show reviews.
Most aware MOST AWARE
Ready to buy. Offer, guarantee, clear call to action.
Writing your copies
Writing in 🇺🇸 English (US)
Generating copies... 0%
Click a creative to read and edit its copies before applying them.
In short
Published · updated
- For a video, the agent extracts the audio and transcribes the full voiceover; for an image, it runs a visual analysis of the static's elements.
- Nine output languages are available: French (France), French (Quebec), English (US), English (UK), Spanish, German, Italian, Dutch and Portuguese (Brazil).
- Before writing, the agent lists the facts read on the product page, price, reviews, returns, benefits, quoted word for word: only ticked facts are used.
- Copy is spread across Eugene Schwartz's five levels of awareness, each one tagged: on automatic, three texts cover Problem aware, Solution aware and Most aware.
- Two styles are offered: classic direct response, or native ads in the first person.
- The Copywriting Agent is included on the Pro and Scale plans.
Most ad copy generators write from a prompt. This one writes from the creative itself. The problem at scale is not producing one good text. It is writing a hundred and fifty a week, each matched to its creative, without recycling the same paragraph across visuals that do not tell the same story.
The agent starts from the creative, not a brief
For a video, it extracts the audio and transcribes the entire voiceover or UGC script. For an image, it runs a visual analysis that catalogues what the static contains. In both cases, what it understood is shown to you before anything is generated.
It then reads the destination page. One URL for the whole batch, or one per creative, with bulk assignment across a selection.
Facts, checked before writing
Before a single line, the agent lists what it read on the product page: brand, product, price and offer, reviews, returns, guarantee, benefits. Each fact is quoted word for word from the page, and only ticked facts reach the agent.
You also choose where the price appears: never, in offer copy only, or everywhere. Shipping is unticked by default, and a reviews count is never presented as a customers count.
What you set before running it
- The awareness level. Eugene Schwartz’s five levels, from Unaware to Most aware. On automatic, three texts cover Problem aware, Solution aware and Most aware; you can also pick the levels. A discovery text and a conversion text do not do the same job.
- The style. Classic direct response, or native ads: first person, long form, anchored on the creative’s own scene and voice, written to sell without looking like an ad.
- The volume. How many primary texts, headlines and descriptions per ad.
- Your examples. Up to five per field, or the texts of an ad already running on the account, to steer tone and structure. They set the style, never the facts.
During and after
Each creative gets its own card, streaming its steps live: transcribing audio or analyzing the creative, crawling the site, generating. The review panel stays editable.
One button writes the generated copy into every ad at once, and a banner then pilots the rest of the setup, Facebook Page, Instagram account and tracking.
Good to know
The agent writes from what the creative contains. A video with no voiceover and no on-screen text gives it little to work with, and the output will show it.
It also does not replace the strategic decision: automatic mode spreads copy across three awareness levels, but choosing who you talk to stays your call. Finally, it is limited to the Pro and Scale plans.
When a TikTok or Snapchat ad moves back to Meta, the Bridge also has Claude write the primary text, headline and description, editable before launch.
Other features
All features- Advantage+ controls Eleven toggles, all off by default.
- Duplicate by City A list of cities in, that many localized ad sets out.
- Analytics and funnel What each step costs you, step by step.
- Comment analysis Your ad comments turned into strategic material.
- Autopilot An agent that reads your account, analyzes it, and acts once you agree.
- Creative Studio Produce statics, then decide which ones deserve budget.
- Agency workspace Several media buyers, several accounts, one invoice.
- Bulk upload Meta Ads From raw files to live ads, in a single pass.
- Multi-platform Three ad platforms, one workflow, one creative tracked end to end.
- Bulk upload TikTok Ads Your video files become TikTok ads, no spreadsheet.
- Bulk upload Snapchat Ads Your 9:16 videos become Snapchat ads, ad squad by ad squad.
- Bridge An ad live on one platform goes live on another, with its video; copy, CTA and tracking rewritten for the destination platform.
- Cross-platform stats One creative's performance on each platform, summed then expanded.
- AI naming detection Your naming convention, recognized and applied on its own.
- Testing structures How your creatives are grouped, decided in one card.
- Bulk configuration One configuration set once, propagated across the batch.
Frequently asked questions
Another question? Ask MathieuWhat is an AI ad copy generator?
An AI ad copy generator writes ad copy, primary texts, headlines and descriptions, from an instruction. Apogee's Copywriting Agent starts from the creative instead: it transcribes a video's voiceover or analyzes an image, reads the landing page, then writes straight into the Meta ad's fields.
How is it different from using ChatGPT for ad copy?
A chat model like ChatGPT does not see your creative. It does not know what the voiceover says, what the visual shows, or the character limits per placement, and it publishes nothing to Meta. The Copywriting Agent starts from the creative's actual content and writes into the ad's fields.
Does the Copywriting Agent invent what the video says?
No, and you can check: the Copywriting Agent shows the exact audio transcript, or the visual analysis for an image, in the review panel with its character count. What it understood is shown to you before anything is generated, and the review panel stays editable.
What happens for a lead ad with no landing page?
The Copywriting Agent detects a lead ad and generates copy for the form flow instead of looking for a URL to read. For other ads, it reads the destination page: one URL for the whole batch, or one per creative, with bulk assignment across a selection.
How do you write Facebook ad copy?
Facebook ad copy starts from what the creative shows and says, matches the targeted funnel stage and respects each placement's character limits. The Copywriting Agent applies that at volume: it writes primary texts, headlines and descriptions for each creative, then one button writes them into every ad.
What do TOFU, MOFU and BOFU mean in advertising?
TOFU, MOFU and BOFU stand for top, middle and bottom of the funnel: discovery, consideration, conversion. The Copywriting Agent goes finer, with Eugene Schwartz's five levels of awareness: Unaware and Problem aware for TOFU, Solution aware for MOFU, Product aware and Most aware for BOFU. On automatic, three texts cover Problem aware, Solution aware and Most aware; you can also pick the levels.
Can the Copywriting Agent make up a price or a review?
No. Before writing, it lists the facts read on the product page, price, offer, reviews, returns, benefits, each quoted word for word and checked against the page text. Only the facts you leave ticked are used, and you choose where the price appears: never, in offer copy only, or everywhere.
What is a native ad?
A native ad is an ad written to look like the content around it rather than like an ad. In the Copywriting Agent, the native ads style produces first-person, long-form copy anchored on the creative's own scene and voice. The other style on offer is classic direct response.
Can you generate ad copy from a video?
Yes, if the video contains material. The Copywriting Agent extracts the audio and transcribes the entire voiceover or UGC script before writing. A video with no voiceover and no on-screen text gives it little to work with, and the output will show it.
Is the Copywriting Agent free?
No. The Copywriting Agent is included on the Pro plan, at €99 per seat per month, and on the Scale plan, at €199 per seat per month. The Starter plan, at €69, does not include it. A 25% discount applies on annual billing.
Can you give the AI your own ad copy examples?
Yes: the Copywriting Agent takes up to five examples per field, or the texts of an ad already running on the account, to steer tone and structure toward yours. Examples set the style, never the facts, which come from your page. Before running it, you also set the volume, meaning how many primary texts, headlines and descriptions per ad, along with the style and the awareness levels.
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