Meta Ads
Meta Ads Uploader Tools Compared: Apogee, Blip, AdManage
A comparison of the Meta ads uploaders on the market, built from what each one publishes about itself, with prices, integrations and where each is strongest.
Articles by Mathieu Malige (19)
Meta Ads
Ads Manager Bulk Edit: What It Can and Cannot Do
Meta's bulk edit and bulk import handle structure, not creative. Here is exactly where the line sits and what to do on each side of it.
Meta Ads
Running Meta Ads Across Many Client Accounts
How agencies handle naming, access and reporting across a dozen Meta ad accounts without rebuilding the same setup for every client.
Nomenclature
File Naming Convention for Ad Creatives
How to name creative files so a bulk upload tool reads concept, iteration and format automatically, and so your reporting can group them afterwards.
Creative Strategy
Meta Ad Library: How to Search It and What It Shows
How to search the Meta Ad Library, what each filter does, what the archive shows about a competitor's ads, and the four things it will never tell you.
Nomenclature
Meta Ad Set Names: Examples That Survive Reporting
Concrete ad set naming examples for Meta Ads, what each variable buys you in reporting, and the mistakes that make an export unreadable.
Nomenclature
Campaign Name Examples for Meta Ads (With Ad Set Names)
Copy-ready Meta Ads campaign name examples for e-commerce, lead gen and agency accounts, with matching ad set and ad names and the rule behind each one.
Meta Ads
Meta Ads Campaign Structure: How Many Campaigns, Ad Sets, Ads
How the campaign, ad set and ad levels fit together on Meta, what each one controls, and how many of each your budget can actually support.
Meta Ads
Meta Ads Learning Phase: Significant Edits That Reset It
The significant edits Meta says restart the learning phase, the 50-result rule, how long learning lasts, and what to do when an ad set is learning limited.
Meta Ads
UTM Parameters for Meta Ads at Scale
Which UTM parameters to use on Meta Ads, how to fill them with dynamic tokens instead of by hand, and what breaks when you do not.
Creative Strategy
AI Video Tools for Meta Ads: Veo, Kling, Seedance Costs
Veo 3.1, Kling, Seedance, Hailuo, Luma, Runway and Arcads compared on cost per 10 s and best ad use, plus 25 AI ad concepts that work on Meta.
Meta Ads
Meta Ads AI Agent: Run Your Ad Account in Plain Language
A Meta Ads AI agent reads your account, answers in plain language and acts once you confirm. Apogee's Autopilot, scheduled agents, Meta's rules, limits.
Creative Strategy
All-in-One Ad Set vs One Concept: Meta Creative Testing
All-in-One, One Concept One AdSet or one ad per ad set: pick a Meta creative testing structure by budget, ABO vs CBO, and learn how to read results.
Meta Ads
Multi-Format Ads on Meta: 4:5 Feed and 9:16 Reels in One Ad
What multi-format ads mean on Meta, the ratio each placement expects (4:5 Feed, 9:16 Stories and Reels) and how to put every version in a single ad.
Meta Ads
AI Ad Copy Generator for Meta Ads: Copy From the Creative
An AI ad copy generator for Meta Ads that transcribes the video, reads the landing page and writes TOFU, MOFU and BOFU copy in 9 languages. Examples, limits.
Creative Strategy
How Many Ads Per Ad Set? One Ad Per Ad Set on Meta
One ad per ad set isolates each Meta creative, at a budget cost. How many ads per ad set, ABO vs CBO for testing, budget per ad set, reading results.
Tutos Apogee
Disable Advantage+ on Meta: Creative, Audience, Placements
Turn off Advantage+ on Meta Ads: creative enhancements (one ad or in bulk), Advantage+ audience and placements, with the exact Ads Manager steps.
Nomenclature
Meta Ads Naming Convention: Campaign, Ad Set and Ad Examples
Copy-paste naming templates for Meta (Facebook) campaigns, ad sets and ads, three account examples and the mistakes that quietly break your reporting.
Meta Ads
Meta Ads bulk upload: launch hundreds of ads in one pass
How to bulk upload Facebook and Meta ads: Ads Manager's Excel import vs an ads uploader, the six steps, file limits, Advantage+ and where it goes wrong.