You don't have required permission to access this profile
In short
The Facebook profile creating the ad lacks the required permissions on a profile used in the ad, and Meta does not say which one: check the Facebook Page and the Instagram account in the ad’s identity.
By Mathieu Malige, co-founder of Apogee
· Checked on 8 October 2026
Exact message
| English | |
|---|---|
| Message | You don't have required permission to access this profile |
Where it shows up: in the response of Meta’s Marketing API when an ad, ad set or creative is created, for example by a tool that launches ads for you.
Why it happens
- No permission on the Page. To advertise for a Page, Meta requires full control or partial access (Ads) on that Page.
- No access to the Instagram account. Meta requires a professional Instagram account connected to a Facebook Page: anyone who can manage ads for the Page can then advertise with that Instagram account. Meta’s help center also notes that only people with access to an Instagram account’s ad accounts can use it to advertise.
- The message does not say which profile. It was captured when an ad creative was created, so check both the Page and the Instagram account used in the ad’s identity.
How to fix it
- In Ads Manager, open the ad and check the Identity section: note the Facebook Page and the Instagram account.
- Ask someone with full control of the business portfolio to check your access in Meta Business Suite (Settings > People) and to assign you the Page (at least partial access, Ads) and the Instagram account.
- If the Instagram account is not in the portfolio, someone with full control adds it: Settings > Instagram accounts > Add.
- If you use a tool, reconnect it with the profile that has this access, then create the ad again.
How to avoid it next time
- Connect tools to Meta with a profile that has access to every Page and Instagram account you advertise for.
- When a teammate leaves, check that the assets they managed are assigned to someone else.
Sources
- What are the ad account permission roles in Meta Ads Manager? (Meta Business Help Center)
- Troubleshoot Issues While Creating or Publishing an Ad Campaign in Meta Ads Manager (Meta Business Help Center)
- Add People to a Business Portfolio and Assign a Business Asset (Meta Business Help Center)
- Add an Instagram Account to Your Business Portfolio (Meta Business Help Center)
Frequently asked questions
Which profile does the message mean?
Meta does not say. The message was captured when an ad creative was created: check the Facebook Page and the Instagram account in the ad’s identity.
I am admin of the ad account. Is that enough?
No. The ad account role and the access to the Page or Instagram account are separate permissions; you need both.
Is my Instagram account restricted?
Not according to this message. It talks about permission to access the profile, not about a restriction.
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