The Adcreative Create Failed for the following reason: Something went wrong. Please try again later
In short
Meta failed to create the ad creative on its side and gives no specific reason; the message asks you to try again later.
By Mathieu Malige, founder of Apogee
· Checked on 8 October 2026
Exact message
| Field | English | French |
|---|---|---|
| Message | The Adcreative Create Failed for the following reason: Something went wrong. Please try again later | Impossible de créer la pub pour le motif suivant : Une erreur s’est produite. Veuillez réessayer plus tard. |
| General template (older version of the Marketing API error reference, subcode 1487390) | The Adcreative Create Failed for the following reason: {reason} | not captured yet |
Where it shows up: in the response of Meta's Marketing API when an ad, ad set or creative is created, for example by a tool that launches ads for you.
Why it happens
- A failure on Meta’s side. The reason after “for the following reason” is Meta’s generic “Something went wrong”: no field or setting is named.
- A known error template. Older versions of Meta’s Marketing API error reference listed the template “The Adcreative Create Failed for the following reason: {reason}” (subcode 1487390): the reason changes from case to case, and here it is generic.
- Generic errors are often temporary. Meta’s Graph API documentation describes its generic errors (codes 1 and 2) as possibly temporary issues and recommends waiting and retrying.
How to fix it
- In Ads Manager, check the Ads tab: make sure the ad was not created anyway before you retry.
- Wait a few minutes and try again.
- If it keeps failing, follow the steps Meta’s help center gives for another “something went wrong” message during ad creation (error 1487470): check your account status in Business Support Home, check the Meta status page for outages, clear your browser’s cache and cookies or try another browser.
- Still failing: select the ad, click Duplicate, and publish the copy.
How to avoid it next time
- Before each retry, check what was already created so you do not publish duplicates.
- If you use the API, retry this failure after a delay rather than at once, as Meta recommends for its temporary errors.
Sources
- Handling errors, Graph API (Meta for Developers)
- Marketing API error reference, January 2021 archived version (Meta for Developers, via the Internet Archive)
- Troubleshoot Issues While Creating or Publishing an Ad Campaign in Meta Ads Manager (Meta Business Help Center)
- Duplicate Ad Campaigns in Meta Ads Manager (Meta Business Help Center)
Frequently asked questions
Is my creative refused by Meta's ad review?
No. This message says creation failed; ad review happens after you publish, and its result shows in the Delivery column of Ads Manager.
Is this the same as error 1487470?
Not proven. Both say something went wrong, but this text was seen without a code; Meta's steps for error 1487470 are still good general leads.
Should I change my image or text?
Not first. Nothing in the message points to the content; retry before changing anything.
Related errors
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