Select an Instagram account or a Facebook Page to represent your business on Instagram. (error subcode 1772103)
In short
Your ad can appear on Instagram but has no identity there; Meta needs an Instagram account, or a Facebook Page to stand in for one.
By Mathieu Malige, founder of Apogee
· Checked on 8 October 2026
Exact message
| Field | English | French |
|---|---|---|
| Message | Select an Instagram account or a Facebook Page to represent your business on Instagram. | Sélectionnez un compte Instagram ou une Page Facebook pour représenter votre entreprise sur Instagram. |
Where it shows up: in the response of Meta’s Marketing API when an ad, ad set or creative is created, for example by a tool that launches ads for you.
Why it happens
- Instagram placements need an identity. At the ad level, Meta asks you to connect a Facebook Page in the Identity section; below Instagram account, the connected Page can be selected automatically as the voice of your ads on Instagram, or you can connect an Instagram account.
- Neither is set. The ad has Instagram placements but no Instagram account and no Page to represent the business there.
How to fix it
- In Ads Manager, open the ad and go to the Identity section.
- Select your Facebook Page.
- Under Instagram account, select your Instagram account, or keep the Page selected to run Instagram ads with your Page. To add an account, click Connect account.
- Check that the Instagram ad preview appears, then publish.
How to avoid it next time
- Add your Instagram professional account to the business portfolio that owns the ad account, or connect it to your Page.
- Check the Identity section on every new ad and on duplicated ads.
Sources
- Run ads on Instagram with your Facebook Page (Meta Business Help Center)
- How to Create Instagram Business Ads in Meta Ads Manager (Meta Business Help Center)
- Add an Instagram Account to Your Business Portfolio (Meta Business Help Center)
- Connect or disconnect your professional Instagram account and a Facebook Page (Meta Business Help Center)
Frequently asked questions
Do I need an Instagram account to appear on Instagram?
No. Meta lets your Facebook Page be the voice of your ads on Instagram.
Why is my Instagram account not in the list?
It may not be connected to the Page or the business portfolio of the ad account; add it in Meta Business Suite settings.
Can I remove Instagram from the placements instead?
Yes, if you do not want Instagram delivery; the identity is then not needed for Instagram.
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