AdStellar vs Apogee: Meta only or three platforms, which to pick
AdStellar vs Apogee: pricing checked on 29 October 2026, Meta only against Meta, TikTok and Snapchat, AI agent, testing structures, MCP and the Bridge.
Apogee 13
5 AdStellar
1 tie
By Mathieu Malige, founder of Apogee
Apogee is the bulk upload and creative launch tool for Meta Ads, TikTok Ads and Snapchat Ads. Figures from each vendor’s published pages, checked on 29 October 2026 on www.adstellar.ai.
| Criterion | Apogee | AdStellar |
|---|---|---|
| Entry price | €69 per seat, per month (Starter, Meta); €99 with TikTok Ads, Snapchat Ads, the Bridge, MCP and API (Pro) (Advantage) | $100 a month: one plan, every feature, 50,000 AI credits |
| Platforms covered | Meta Ads, TikTok Ads and Snapchat Ads (Advantage) | Meta only (Facebook and Instagram); Google Ads, TikTok Ads and LinkedIn Ads not yet supported |
| Moving a live ad to another platform | The Bridge, between Meta, TikTok and Snapchat, in all six directions, on the Pro and Scale plans (Advantage) | No: Meta only |
| Creative sources | Computer, Google Drive, Dropbox and Frame.io, straight into the launch (Advantage) | Computer, media imported from Meta and AI-generated creatives; Google Drive, Dropbox and Frame.io as agent connectors |
| Naming | AI detection of the convention already in your file names; creatives grouped by concept (Advantage) | Token-based naming patterns (headline, objective, file name…) at all three levels, with two presets |
| Formats of one creative | 9:16, 4:5 and 1:1 grouped into one ad from your file names (Advantage) | One video per placement group, swapped by hand in the editor |
| Testing structures | 4 structures, including one concept per ad set and insertion into an existing ad set (Advantage) | Every creative in each ad set, or one creative per ad set (Creative Testing Mode); insertion into existing ad sets, without Creative Testing Mode |
| Advantage+ controls | 11 enhancements one by one, on the Pro and Scale plans (Advantage) | Not published |
| MCP server and API | Apogee MCP (80 tools) and REST API (48 operations) on Meta, TikTok and Snapchat, from Pro with 10,000 credits a month (Advantage) | MCP server (47 tools listed), each tool also a REST endpoint; Meta only, included in the plan |
| Ads from an existing post (post ID) | Duplicate by post ID: relaunch a winning ad with its post, likes and comments kept (Advantage) | Top Ads: a winning combination sent to a draft; relaunching on the same post not published |
| Comment analysis | Yes, turned into objections and hooks (Advantage) | Not published |
| Support | WhatsApp with the founding team on all 3 plans, priority from Pro; dedicated account manager on Scale (Advantage) | In-app AI assistant, email and help center |
| Time with a consultant | Done For You on Scale: one hour a week with a media buying and creative strategy consultant (Advantage) | Not published; the tool presents itself as fully self-service |
| Ad copy | Copywriting Agent: copy drawn from the video or image and the landing page, 9 languages, Pro and Scale plans | Copy generated from the landing page, winning ads and your instructions; free through the MCP |
| What the price caps | The number of seats; unlimited Meta ad accounts and bulk upload from Starter | AI credits only; unlimited members, ad accounts and launches, manual launches use no credits (Advantage) |
| Trying before buying | A 7-day trial of the plan you pick for €1, with no ad limit; credit card required | 7 days with $100 in free credits, $0 due today; charged when the trial ends unless you cancel (Advantage) |
| Audience variants in one launch | Duplicate by City: paste a list of cities, get one ad set per city, 1–200 km radius | Variants multiplied into ad sets: 2 audiences × 3 targeting sets × 2 age ranges = 12 ad sets (Advantage) |
| AI agent | Autopilot on Meta: scheduled agents, actions to confirm or automatic execution; 3, 10 or 200 runs a month by plan | Chat agent with memory, in the app and in Slack; scheduled tasks and automatic rules; AI Campaign Builder with 7 agents (Advantage) |
| AI creative generation | Creative Studio in beta, statics only | Images, videos, UGC avatars, ad cloning and ads from a product URL, paid in credits (Advantage) |
New in Apogee
- New Apogee MCP Launch, read and steer your Meta, TikTok and Snapchat ads from Claude, ChatGPT or Gemini, with a recap to approve. 10,000 credits a month on Pro.
- New Multi-profile Connect 3 profiles per platform (Meta, TikTok, Snapchat) on Pro, with no limit on Scale.
- New Done For You One hour a week with a media buying and creative strategy consultant. Scale plan.
- New Bridge between platforms An ad that works on one platform moves to another, in all six directions. Pro and Scale plans.
- New Duplicate by post ID Duplicate a winning ad into new ad sets with the same post, so it keeps its Facebook likes and comments. Pro and Scale plans.
- New TikTok Smart+ and Spark Ads Launch Smart+ and Spark Ads from Apogee, with the same workflow as every other launch. Pro and Scale plans.
- New Manual creative grouping Group your creatives into concepts by hand when your naming convention is not enough.
- New REST API Plug Apogee into your scripts and internal tools, on top of the MCP server. Pro and Scale plans.
What this comparison compares
Nineteen criteria, checked on 29 October 2026 on adstellar.ai, its pricing page, its information page for AI assistants and its documentation, against Apogee’s own product pages.
We have not tested AdStellar: everything about it comes from what it publishes, and “not published” does not mean “absent”. Two of its pages contradict each other on the API and on annual billing: we point this out below.
Two tools that do not start from the same place
AdStellar starts from AI. Its studio generates images, videos and UGC avatars; its AI Campaign Builder hands the structure, audiences, creatives, copy and budget to seven agents, based on the ad account’s history; its agent analyzes, creates and launches from a conversation. All of it on Meta only. AdStellar sells one plan: you pick a volume of AI credits, with unlimited members and ad accounts.
Apogee starts from the creatives you already have. It reads the convention in your file names with naming detection, sorts the creatives into one of the four testing structures, then launches on Meta Ads, TikTok Ads and Snapchat Ads through the same six-step flow. It bills per seat.
If you already get your videos by the dozen every week, Apogee starts there: it reads their names, groups them by concept and launches them on all three platforms.
The MCP and the API, in detail
Both tools publish an MCP server to plug into Claude or ChatGPT. They do not put the same things in it.
| Apogee | AdStellar | |
|---|---|---|
| Address | app.apogee.ad/mcp | app.adstellar.ai/api/mcp; a version without image or video generation for Claude’s directory |
| Tools | 80 | 47 in its reference |
| Platforms | Meta, TikTok and Snapchat | Meta |
| Launching | the app’s questions, your files read through your naming, the testing structure, the recap and your yes | the AI Campaign Builder, from media already in the library; published paused by default |
| Creatives | from a computer, a Google Drive, Dropbox or Frame.io link, or a Drive folder | search in the library; AI image and video generation paid in credits |
| Approval | full recap before a launch; a change is prepared, then runs once after your yes, within 24 hours | two calls, with a confirmation token valid for 10 minutes |
| Automation rules | in the app, with Autopilot | rules that suggest (suggest_only) or act on their own (auto_run), through the full server |
| REST API | 48 operations described in OpenAPI 3.1 | each MCP tool as a POST /api/v1/tools/{toolName} endpoint |
| Assistants | Claude, ChatGPT, Perplexity, Mistral Vibe, Claude Code, Cursor, VS Code with GitHub Copilot, Gemini CLI | ChatGPT, Claude, Claude Desktop, Claude Code and Cursor; in ChatGPT, its guide states that no ad is published |
| Price | included from Pro, with 10,000 credits a month; 30,000 on Scale | included in the single plan; reads and copy free, generation paid in credits |
The detail on Apogee’s side is on the Apogee MCP and REST API pages. AdStellar keeps creative generation and automation rules through the MCP. Apogee keeps three platforms, launching your own files with their naming and structure, and the Bridge, also available from the AI.
The arithmetic for your team
AdStellar shows its prices in dollars without saying whether tax is included; Apogee shows its own before tax on its pricing page. The gaps below therefore depend on the exchange rate.
Alone on Meta, with your own creatives, you pay €69 with Apogee against $100 with AdStellar. With AdStellar, manual launches use no credits: its $100 covers your launches, and its 50,000 credits go to AI.
Headcount turns the arithmetic around. Five people share the same $100 plan with AdStellar. With Apogee, each person has a seat: €207 for five on Starter, €297 on Pro.
AI production pushes the AdStellar bill up. According to its pricing page, 50,000 credits give about 500 images or 17 ten-second videos a month; its most popular volume is 250,000 credits for $500 a month. Apogee does not sell video generation: its Creative Studio, in beta, only produces statics.
If you also launch on TikTok or Snapchat, the question does not arise: AdStellar does not cover them, Apogee includes them from Pro, at €99 per seat, per month.
The Bridge, out of reach for a Meta-only tool
AdStellar only launches on Meta: it cannot move an ad from one platform to another.
Apogee’s Bridge starts from the live ad, between Meta, TikTok and Snapchat, in all six directions. It keeps the video and rewrites the text, the CTA and the UTMs to the rules of the destination platform, but crops nothing: an ad without a 9:16 variant is refused. It comes with the Pro and Scale plans.
If an ad that works is running on TikTok and you want to take it to Meta, you start again from a creative a platform has already validated, instead of generating a new one.
What to check for yourself
The two published speed figures do not measure the same thing: 47 seconds to set up a launch with Apogee, for 1 creative as for 300; under 60 seconds with AdStellar for a campaign generated by its AI. Do not set one against the other.
Also ask AdStellar three things:
- Is its API public? Its FAQ says no, its MCP documentation describes REST endpoints.
- Is annual billing available? Its home page advertises 20% off annual plans, its pricing page monthly billing only.
- What does an AI launch cost? Its pricing page says 100 credits, its API reference 20.
Then answer three questions:
- Do your creatives arrive finished, or do you have to produce them?
- Will you buy on TikTok or Snapchat in twelve months?
- How many people launch, and on how many ad accounts?
The third sets the number of seats with Apogee; with AdStellar, the volume of generated creatives sets the price. To answer it on a real batch, try Apogee for 7 days for €1, with no ad limit, on all three platforms from Pro.
Run the test on your own creatives.
7 days on the plan of your choice, no ad limit, for €1. Or request a demo on your own setup.
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Frequently asked questions
Another question? Ask MathieuWhat is AdStellar?
AdStellar is an AI platform for Meta ads: it generates creatives (images, videos, UGC avatars), builds campaigns from the ad account's history, launches them on Meta and optimizes them with an agent. According to its website, checked on 29 October 2026, it was founded in 2025 and only covers Facebook and Instagram.
How much does AdStellar cost?
AdStellar publishes one plan with every feature, from $100 a month for 50,000 AI credits up to $10,000 a month for 5 million, checked on 29 October 2026. Members, ad accounts and launches are unlimited; only the credits change, and manual launches use none. Apogee starts at €69 per seat, per month, with unlimited Meta ad accounts.
Does AdStellar have a free trial?
Yes, AdStellar offers a 7-day trial with $100 in free credits and $0 due today; unless you cancel before the trial ends, the plan you picked is charged, according to its pricing page on 29 October 2026. Apogee has no free trial: every plan can be tried for 7 days for €1, with no ad limit, on TikTok Ads and Snapchat Ads too from Pro, with a credit card.
Does AdStellar handle TikTok or Snapchat?
No. As of 29 October 2026, AdStellar states that it only supports Meta (Facebook and Instagram), and lists Google Ads, TikTok Ads and LinkedIn Ads among the platforms not yet supported. Apogee launches on Meta Ads, TikTok Ads and Snapchat Ads through the same workflow, with the Sales objective only on the last two, and moves a live ad from one platform to another with the Bridge.
Does AdStellar have an MCP server or an API?
Yes, AdStellar documents an MCP server (47 tools listed on 29 October 2026) and presents each tool as a REST endpoint, on Meta only; its FAQ, however, says there is no public API. Apogee publishes an MCP server with 80 tools and a REST API with 48 operations, on Meta, TikTok and Snapchat, included from the Pro plan with 10,000 credits a month.
AdStellar or Apogee, which one to pick?
AdStellar suits a team that only buys on Meta, wants to generate its creatives with AI and let an agent build its campaigns, or has many people working on the same plan. Apogee suits a team that launches its own creatives on Meta, TikTok and Snapchat, keeps its naming and testing structures, or moves an ad that works from one platform to another.