Kitchn vs Apogee: which one to pick for an agency in 2026
Kitchn vs Apogee: pricing checked on 29 October 2026, 8 channels against 3, included ad accounts, client review, the Bridge, MCP and API. Built for agencies.
Apogee 9
6 Kitchn
2 ties
By Mathieu Malige, founder of Apogee
Apogee is the bulk upload and creative launch tool for Meta Ads, TikTok Ads and Snapchat Ads. Figures from each vendor’s published pages, checked on 29 October 2026 on kitchn.io.
| Criterion | Apogee | Kitchn |
|---|---|---|
| Entry price to launch ads | €69 per seat, per month, unlimited Meta ad accounts; €99 with TikTok Ads and Snapchat Ads (Pro) (Advantage) | EUR 499 a month (Launch Team): 5 ad accounts, 900 ad uploads a month, unlimited seats |
| What the price caps | The number of seats; unlimited bulk upload from Starter on Meta, from Pro on TikTok and Snapchat (Advantage) | Ad accounts (5 on Launch Team, 15 on Launch Elite) and ad uploads (900 a month on Launch Team); EUR 99 per extra account, EUR 29 per 100 extra uploads |
| Testing structures | 4 structures on all three platforms: 1 ad set 1 ad, 1 concept 1 ad set, all in one, insertion into an existing ad set (Advantage) | Campaign and ad set picked row by row in the Launch Sheet; ads into existing TikTok ad groups; grouping by concept not published |
| Moving a live ad to another platform | The Bridge, in all six directions between Meta, TikTok and Snapchat, on the Pro and Scale plans (Advantage) | Not published |
| MCP server | Apogee MCP (app.apogee.ad/mcp), 80 tools, from Pro with 10,000 credits a month; Claude, ChatGPT, Perplexity, Cursor and more (Advantage) | MCP server in beta, switched on organization by organization; Claude, ChatGPT, Claude Code and Cursor |
| REST API | 48 operations from Pro, sharing the MCP credits (Advantage) | API access listed on the Enterprise plan, from EUR 50,000 a year |
| Ads from an existing post (post ID) | Duplicate by post ID: relaunch a winning ad with its post, likes and comments kept, on the Pro and Scale plans (Advantage) | Existing Post format to run a post that is already live; post ID duplication on request, according to one of its pages |
| Ad copy | Copywriting Agent: copy drawn from the video or image and the landing page, 9 languages, Pro and Scale plans (Advantage) | Up to 10 headlines, 10 descriptions and 5 primary texts per Meta ad, typed, pasted or applied from a template; copy drawn from the creative not published |
| One ad set per city | Duplicate by City: paste a list of cities, get one ad set per city, 1–200 km radius (Advantage) | Not published |
| Naming | AI detection of the convention already in your file names, from Starter; creatives grouped by concept, or by hand | Token-based naming templates, per account or per client, launch blocked when a name breaks the rule; custom ad naming listed on Launch Elite, EUR 1,999 a month |
| Support and guidance | WhatsApp with the founding team on all 3 plans; Done For You on Scale: one hour a week with a media buying and creative strategy consultant | Email, live chat and office hours on Launch Team; shared Slack channel on Launch Elite; dedicated Customer Success Manager on Enterprise |
| Seats | Billed one by one, with a volume discount from −25% at 2 seats up to −50% from 10 seats | Unlimited on every plan (Advantage) |
| Trying before buying | A 7-day trial of the plan you pick for €1, with no ad limit, on all three platforms from Pro; credit card required | 14-day free trial with no credit card, and a 14-day guided trial (Advantage) |
| Platforms covered | Meta Ads, TikTok Ads and Snapchat Ads | Meta, TikTok, Google Ads (Demand Gen), Pinterest and Snapchat; LinkedIn, Spotify and AppLovin in beta; X read-only (Advantage) |
| Review and checks before launch | Structure tree and required-field checker before every launch; no client approval flow | Ad previews, comments, statuses and client approval, in beta; checks on spelling, client wording and formats by placement (Advantage) |
| Creative sources | Computer, Google Drive, Dropbox, Frame.io | Computer, Google Drive, Dropbox and Frame.io from Launch Team; all cloud storage integrations and automated folder scanning on Launch Elite; DAMs on Enterprise (Advantage) |
| Advantage+ controls | 11 enhancements one by one, all off by default, on the Pro and Scale plans | 86 enhancements tracked according to its website, off unless you turn them on, set once per Launch Sheet (Advantage) |
New in Apogee
- New Apogee MCP Launch, read and steer your Meta, TikTok and Snapchat ads from Claude, ChatGPT or Gemini, with a recap to approve. 10,000 credits a month on Pro.
- New Multi-profile Connect 3 profiles per platform (Meta, TikTok, Snapchat) on Pro, with no limit on Scale.
- New Done For You One hour a week with a media buying and creative strategy consultant. Scale plan.
- New Bridge between platforms An ad that works on one platform moves to another, in all six directions. Pro and Scale plans.
- New Duplicate by post ID Duplicate a winning ad into new ad sets with the same post, so it keeps its Facebook likes and comments. Pro and Scale plans.
- New TikTok Smart+ and Spark Ads Launch Smart+ and Spark Ads from Apogee, with the same workflow as every other launch. Pro and Scale plans.
- New Manual creative grouping Group your creatives into concepts by hand when your naming convention is not enough.
- New REST API Plug Apogee into your scripts and internal tools, on top of the MCP server. Pro and Scale plans.
What this comparison compares
Seventeen criteria, checked on 29 October 2026 on kitchn.io, its pricing page, its Solutions pages and its Claude page, against Apogee’s own product pages.
We have not tested Kitchn: everything about it comes from what it publishes, and “not published” does not mean “absent”. When two Kitchn pages contradict each other, we go with its pricing page.
Two tools that do not start from the same place
Kitchn starts from an agency’s launch sheet. Its spreadsheet-style Launch Sheet lists ads row by row, with defaults set once per ad account: pixel, Page, Instagram account, URL parameters. Its quality check reads copy and formats before anything ships, and its previews let the client comment, then approve. It covers eight channels, three of them in beta, and prices by plan: ad accounts and ad uploads included, unlimited seats.
Apogee starts from the creatives you already have. It reads the convention in your file names with naming detection, sorts the creatives into one of the four testing structures, then launches on Meta Ads, TikTok Ads and Snapchat Ads through the same six-step flow. It bills per seat, with unlimited Meta ad accounts.
If your agency runs many Meta ad accounts with a small team, Apogee only bills the people who launch: adding a client does not change the invoice.
The Launch Sheet and Apogee’s workflow, in detail
| Apogee | Kitchn | |
|---|---|---|
| Starting point | your files, read by naming detection | a spreadsheet-style Launch Sheet, one row per ad |
| Grouping files | concept, iteration and formats read from the names; one ad holds all the ratios of a creative | files sorted into ads and placements from the naming convention and the aspect ratio |
| Ad set structure | 4 structures, picked from a card, on all three platforms | campaign and ad set column on every row; on TikTok, the structure stays the media buyer’s |
| Shared settings | configuration set once, applied to the whole batch | defaults locked per ad account, and ad templates applied to the selection |
| Checks before launch | structure tree and required-field checker | QA Engine: spelling, client wording, formats by placement, fields, names |
| Client approval | no | previews, comments and statuses; collaboration in beta in the Agency Suite offer |
| Channels | Meta, TikTok, Snapchat | Meta, TikTok, Google Demand Gen, Pinterest, Snapchat; LinkedIn, Spotify and AppLovin in beta |
Both tools read your file names to group the formats of one creative. Apogee goes further on structure: grouping by concept becomes the reading unit of your test, on Meta as on TikTok Ads and Snapchat Ads. Kitchn goes further on checks, client approval and the number of channels.
The arithmetic for your team
Kitchn shows its prices in euros without saying whether tax is included; Apogee shows its own before tax on its pricing page.
Alone or with one colleague on a few Meta ad accounts, you pay €69 per seat with Apogee, and €103.50 for two Starter seats, against EUR 499 a month with Kitchn. Its Launch Team plan covers 5 ad accounts and 900 ad uploads a month.
An agency with three media buyers on twelve ad accounts goes past Launch Team’s five: 7 more accounts at EUR 99 bring the bill to EUR 1,192 a month, or Launch Elite at EUR 1,999 for 15 accounts. With Apogee, three Pro seats cost €198.99 a month, TikTok and Snapchat included, whatever the number of Meta ad accounts.
The arithmetic turns around for a large team on few ad accounts. Ten people on five accounts pay EUR 499 with Kitchn, seats unlimited, against €495 for ten Pro seats with Apogee. Beyond ten people, and as long as the team stays under 900 uploads a month, Kitchn costs less.
The Bridge against Kitchn’s eight channels
If you also buy on Google Demand Gen or Pinterest, Kitchn covers those channels and Apogee does not. Its pages do not publish, however, moving an ad that is already live from one platform to another.
Apogee’s Bridge starts from the live ad, in all six directions between Meta, TikTok and Snapchat. It keeps the video and rewrites the text, the CTA and the UTMs to the rules of the destination platform, but crops nothing: an ad without a 9:16 variant is refused. It comes with the Pro and Scale plans, like the Apogee MCP and the REST API.
If an ad that works is running on TikTok and you want to take it to Meta with its text rewritten, of the two tools, only Apogee publishes that route.
What to check for yourself
Several Kitchn pages do not say the same thing. Its Standards page advertises approvals enforced before anything goes live, while its comparison page against Ads Uploader says approval status does not block a launch. Its Claude page describes an MCP server in beta, while that same comparison page says it has none. Its pricing page, finally, marks custom ad naming “Coming Soon” and collaboration “In Beta” in the Agency Suite offer.
Also ask what counts as an ad upload in Launch Team’s quota of 900 a month.
Then answer three questions:
- Do your clients need to approve every ad before it launches?
- Will you buy on Google or Pinterest within twelve months, or need to move an ad from one platform to another?
- How many people launch, and on how many ad accounts?
The third sets the plan with Kitchn and the number of seats with Apogee. To answer it on a real batch, try Apogee for 7 days for €1, with no ad limit, on all three platforms from Pro.
Run the test on your own creatives.
7 days on the plan of your choice, no ad limit, for €1. Or request a demo on your own setup.
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Frequently asked questions
Another question? Ask MathieuWhat is Kitchn?
Kitchn (Kitchn.io) is a bulk ad launching tool for paid social agencies, made by Kitchn Venture GmbH in Berlin and Palma. Its website, checked on 29 October 2026, describes a spreadsheet-style Launch Sheet to prepare, approve and launch ads, a quality check before launch and a client approval flow. It advertises 8 channels, including Meta, TikTok, Google Ads (Demand Gen), Pinterest and Snapchat.
How much does Kitchn cost?
Kitchn publishes three plans in euros, checked on 29 October 2026: Launch Team at EUR 499 a month (5 ad accounts, 900 ad uploads a month), Launch Elite at EUR 1,999 a month (15 ad accounts, unlimited uploads) and Enterprise from EUR 50,000 a year. Seats are unlimited on every plan, and its Agency Suite offer is on quote. Apogee starts at €69 per seat, per month, with unlimited Meta ad accounts.
Does Kitchn have a free trial?
Yes. Kitchn offers a 14-day free trial with no credit card, and a 14-day guided trial, according to its pricing page on 29 October 2026. Apogee has no free trial: every plan can be tried for 7 days for €1, with no ad limit, on TikTok Ads and Snapchat Ads too from Pro, with a credit card; unless you cancel before day 7, the plan is then charged.
Does Kitchn handle TikTok and Snapchat?
Yes. Kitchn advertises launching ads on Meta, TikTok, Google Ads (Demand Gen), Pinterest and Snapchat, plus LinkedIn, Spotify and AppLovin in beta; X is connected for reading only. It presents Meta as its most complete channel. Apogee covers Meta, TikTok and Snapchat with the same workflow and the same testing structures, and moves a live ad from one platform to another with the Bridge.
Does Kitchn have an MCP server or an API?
Its Claude page, checked on 29 October 2026, describes an MCP server in beta, switched on organization by organization: it fills a Launch Sheet with draft ads and launches them paused when asked. Its pricing page lists API access on the Enterprise plan, from €50,000 a year. Apogee includes its 80-tool MCP server and a 48-operation REST API from the Pro plan, with 10,000 credits a month.
Kitchn or Apogee, which one to pick for an agency?
Kitchn suits a large agency team working on few ad accounts, buying on Google Demand Gen or Pinterest too, or having clients approve every ad before launch. Apogee suits an agency launching its own creatives on Meta, TikTok and Snapchat across many ad accounts: it bills per seat, with unlimited Meta ad accounts, where Kitchn includes 5 ad accounts for EUR 499 a month.