Koast vs Apogee: Meta only or three platforms, which one to pick
Koast vs Apogee: pricing checked on 29 October 2026, Meta only against three platforms, testing structures, MCP, API and agents. Built for agencies.
Apogee 11
4 Koast
3 ties
By Mathieu Malige, founder of Apogee
Apogee is the bulk upload and creative launch tool for Meta Ads, TikTok Ads and Snapchat Ads. Figures from each vendor’s published pages, checked on 29 October 2026 on koast.ai.
| Criterion | Apogee | Koast |
|---|---|---|
| Entry price to launch ads | €69 per seat, per month, unlimited Meta ad accounts; €99 with TikTok Ads, Snapchat Ads and the Apogee MCP (Pro) (Advantage) | $499 a month (Growth), plus a one-time setup fee whose amount is not published |
| Ad accounts included | Unlimited Meta ad accounts on all 3 plans (Advantage) | Up to 10 on Growth, then $30 per account, per month; unlimited on Enterprise, on quote |
| Trying before buying | A 7-day trial of the plan you pick for €1, with no ad limit; credit card required (Advantage) | No trial published: the account is created after payment; 30-day refund guarantee on Growth if the tool does not work with your accounts |
| Platforms covered | Meta Ads, TikTok Ads and Snapchat Ads (Advantage) | Meta only (Facebook and Instagram) |
| Testing structures | 4 structures on all three platforms, including 1 concept 1 ad set and insertion into an existing ad set (Advantage) | One ad set per creative, a fixed number of ad sets per campaign, or adding to existing ad sets; grouping by concept not published |
| Advantage+ controls | 11 enhancements one by one, all off by default, on the Pro and Scale plans (Advantage) | 7 enhancements one by one, behind a main switch per ad account |
| Moving a live ad to another platform | The Bridge, in all six directions between Meta, TikTok and Snapchat, on the Pro and Scale plans (Advantage) | No: Koast only launches on Meta |
| MCP server | Apogee MCP, 80 tools on Meta, TikTok and Snapchat, from Pro at €99, with 10,000 credits a month (Advantage) | 71-tool MCP server on Meta, on every paid plan, so from $499 a month; publishing hidden until a spend ceiling is set |
| REST API | 48 operations from Pro, sharing the MCP credits (Advantage) | REST API, webhooks and CLI reserved for ‘Agency’ plans, which its pricing page does not list |
| Ad copy | Copywriting Agent: copy drawn from the video or image and the landing page, 9 languages, Pro and Scale plans (Advantage) | AI copy written from the destination you fill in, in the language you ask for; copy drawn from the creative not published |
| One ad set per city | Duplicate by City: paste a list of cities, get one ad set per city, 1–200 km radius (Advantage) | Not published; up to 100 locations added to targeting at once, 17–80 km radius around a city |
| Naming | AI detection of the convention already in your file names; creatives grouped by concept, or by hand | Token-based name formats (date, objective, creative name…) for campaigns, ad sets and ads; export file names stripped |
| One ad, several formats | The square, vertical, story and landscape versions of a creative grouped into one Meta ad | The 9:16, 1:1 and 4:5 versions detected and grouped into one ad |
| Creative sources | Computer, Google Drive, Dropbox, Frame.io | Computer, Google Drive, Dropbox, Frame.io |
| Seats | Billed one by one, with a volume discount from −25% at 2 seats up to −50% from 10 seats | Unlimited on Growth and on Enterprise (Advantage) |
| Agents and automatic rules | Scheduled Autopilot agents on Meta | Agent Tasks on a schedule or a metric trigger, monitoring as often as every 5 minutes, sensitive actions held for your sign-off (Advantage) |
| Creative tracking and review | No review board: Apogee starts from creatives ready to launch | A board from request to live; an approval in Frame.io can trigger the launch (Advantage) |
| Several Facebook profiles | 1 Meta profile on Starter, 3 Meta, TikTok and Snapchat profiles on Pro, no limit on Scale | Several profiles and Business Managers under one login, on every plan (Advantage) |
New in Apogee
- New Apogee MCP Launch, read and steer your Meta, TikTok and Snapchat ads from Claude, ChatGPT or Gemini, with a recap to approve. 10,000 credits a month on Pro.
- New Multi-profile Connect 3 profiles per platform (Meta, TikTok, Snapchat) on Pro, with no limit on Scale.
- New Done For You One hour a week with a media buying and creative strategy consultant. Scale plan.
- New Bridge between platforms An ad that works on one platform moves to another, in all six directions. Pro and Scale plans.
- New Duplicate by post ID Duplicate a winning ad into new ad sets with the same post, so it keeps its Facebook likes and comments. Pro and Scale plans.
- New TikTok Smart+ and Spark Ads Launch Smart+ and Spark Ads from Apogee, with the same workflow as every other launch. Pro and Scale plans.
- New Manual creative grouping Group your creatives into concepts by hand when your naming convention is not enough.
- New REST API Plug Apogee into your scripts and internal tools, on top of the MCP server. Pro and Scale plans.
What this comparison compares
Eighteen criteria, checked on 29 October 2026 on koast.ai, its documentation and its developer site, against Apogee’s own product pages.
We have not tested Koast: everything about it comes from what it publishes, and “not published” does not mean “absent”. When two Koast pages contradict each other, we go with its pricing and billing pages.
Two tools that do not start from the same place
Koast starts from running Meta ad accounts. It puts the numbers of all your accounts on one screen, hands morning triage, spend cuts and recaps to agents, and keeps sensitive decisions for your sign-off. Its tracking board takes a creative from request to live, and its bulk launching publishes the same batch into several ad accounts in one pass, on a single post ID. It bills a flat plan: $499 a month, setup fee on top, for ten ad accounts and unlimited seats.
Apogee starts from the creatives you already have. It reads the convention in your file names with naming detection, sorts the creatives into one of the four testing structures, then launches on Meta Ads, TikTok Ads and Snapchat Ads through the same six-step flow. It bills per seat, with unlimited Meta ad accounts.
If you launch on Meta, TikTok and Snapchat, Apogee covers all three platforms through the same workflow, from €99 per seat, MCP and API included.
Koast’s MCP and the Apogee MCP, in detail
Both tools can be driven from Claude, ChatGPT or Cursor. Here is what each one publishes.
| Apogee | Koast | |
|---|---|---|
| Address | app.apogee.ad/mcp | mcp.koast.ai/mcp |
| Tools | 80 | 71 with read, write and publish; 33 read-only |
| Platforms | Meta, TikTok and Snapchat, plus the Bridge | Meta |
| Guardrail | nothing is created without your yes on the full recap; ads created paused | publishing hidden until a spend ceiling is set |
| Permissions | read, launch, act | read, write, publish |
| Plan required | Pro and Scale, from €99 per seat | any paid plan, from $499 a month |
| Credits | 10,000 a month on Pro, 30,000 on Scale | not published |
| REST API | 48 operations, from Pro | reserved for ‘Agency’ plans, not on the pricing page |
| Clients named | Claude, ChatGPT, Perplexity, Mistral Vibe, Claude Code, Cursor, VS Code with GitHub Copilot, Gemini CLI | Claude, ChatGPT, Cursor, VS Code, Claude Code, Codex, Gemini CLI |
The detail on Apogee’s side is on the Apogee MCP and REST API pages. Koast publishes a guardrail Apogee does not have in that form, the spend ceiling per connection; Apogee publishes what Koast does not have: TikTok, Snapchat and moving ads between platforms from the AI.
The arithmetic for your team
Koast shows its prices in dollars without saying whether tax is included; Apogee shows its own before tax on its pricing page. The gaps below therefore depend on the exchange rate.
Alone on Meta, you pay €69 a month with Apogee, €99 with the MCP, TikTok and Snapchat, against $499 a month with Koast, setup fee on top.
An agency with three media buyers on twelve ad accounts goes past Growth’s ten: two accounts at $30 bring the Koast bill to $559 a month. With Apogee, three seats cost €138.69 on Starter, or €198.99 on Pro with the MCP, whatever the number of Meta ad accounts.
The arithmetic turns around for a large team on ten ad accounts or fewer. Koast charges no seats there, while ten Pro seats cost €495 with Apogee. From around ten Pro seats, or around fifteen Starter seats, Koast’s flat plan costs less.
The Bridge against a Meta-only tool
Koast only launches on Meta. If part of your budget goes through TikTok or Snapchat, you will need another tool next to it.
Apogee’s Bridge starts from an ad that is already live and recreates it on another platform, in all six directions between Meta, TikTok and Snapchat. It keeps the video and rewrites the text, the CTA and the UTMs to the rules of the destination platform, but crops nothing: an ad without a 9:16 variant is refused. It comes with the Pro and Scale plans.
If an ad that works is running on TikTok and you want to take it to Meta, of the two tools, only Apogee publishes that route.
What to check for yourself
Three points remain unclear on Koast’s website. Its home page invites you to “take the keys yourself for 7 days”, while its documentation says the account only exists after payment: ask whether there is a trial. Its pricing page advertises unlimited seats on Growth, while its Collaborate page mentions a limited number of seats. And the amount of the setup fee is not published.
Also ask what the ‘Agency’ plans that unlock the REST API cover.
Then answer three questions:
- Do you buy on Meta only, or on TikTok and Snapchat too?
- Do you want agents that cut spend on their own, or a launch that follows your naming and testing structures?
- How many people launch, and on how many ad accounts?
The third sets the real price with Koast as with Apogee. To answer it on a real batch, try Apogee for 7 days for €1, with no ad limit, on all three platforms from Pro.
Run the test on your own creatives.
7 days on the plan of your choice, no ad limit, for €1. Or request a demo on your own setup.
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Frequently asked questions
Another question? Ask MathieuWhat is Koast?
Koast is a tool for teams buying ads on Meta, made by Reign Technologies Inc. Its website, checked on 29 October 2026, brings together a multi-account dashboard, agents that watch the ad accounts and act on your rules, a creative tracking board and bulk ad launching into several ad accounts at once. It only covers Meta, Facebook and Instagram.
How much does Koast cost?
Koast publishes a Growth plan at $499 a month, month to month, plus a one-time setup fee whose amount is not published, checked on 29 October 2026. It includes up to 10 ad accounts, then $30 per account per month, unlimited seats and unlimited launching. Enterprise is on quote, on an annual agreement. Apogee starts at €69 per seat, per month, with unlimited Meta ad accounts.
Does Koast have a free trial?
Koast does not publish a free trial: its documentation, checked on 29 October 2026, says the account is created after payment. The Growth plan comes with a 30-day guarantee, refunded if the tool does not work with your accounts. Apogee can be tried for 7 days for €1, on the plan you pick and with no ad limit, with a credit card; unless you cancel before day 7, the plan is then charged.
Does Koast handle TikTok and Snapchat?
No. Koast's FAQ, checked on 29 October 2026, says it only launches ads on Meta, Facebook and Instagram, and not on TikTok, Snapchat, Google or X. Apogee launches on Meta Ads, TikTok Ads and Snapchat Ads through the same workflow, and moves a live ad from one platform to another with the Bridge, in all six directions.
Does Koast have an MCP server or an API?
Yes. Koast publishes an MCP server at mcp.koast.ai, with 71 tools on Meta, open to all its paid plans; publishing stays hidden there until a spend ceiling is set. Its REST API, webhooks and command line are reserved for ‘Agency’ plans, which its pricing page does not list. Apogee includes its 80-tool MCP server and a 48-operation REST API from Pro, on Meta, TikTok and Snapchat.
Koast or Apogee, which one to pick?
Koast suits a team that only buys on Meta, wants agents that watch and cut ads on its rules, and puts many people on ten ad accounts or fewer. Apogee suits a team that also launches on TikTok or Snapchat, wants to keep its naming and testing structures on all three platforms, or works alone or with a few people on many Meta ad accounts.