MCP tool · Actions

`create_ad`

A new ad on an existing post or creative; created paused.

Prepares Scope: actions Pro and Scale plans Credits: Free*

What it does

Create a new ad in an existing ad set. Use an object_story_id (page post ID) to preserve social proof (likes, comments, shares), or a creative_id to reuse an existing creative. The ad is created as PAUSED.

Reuses an existing post (object_story_id) or creative (creative_id); Advantage+ enhancements are sent OFF on a post. For an Instagram post or explicit Advantage+ choices, use create_ad_from_post. For several ads or ad sets, use prepare_launch with ads[].source_ad_id (likes and comments kept).

In Apogee this only PREPARES the action: it returns an action_id and what will change. Show it to the user and call execute_action only after their explicit OK (valid 24 hours).

Parameters

adset_id string required

Ad set ID to create the ad in
name string required

Ad name
ad_account_id string required

Meta ad account id (act_…), from list_ad_accounts

Matches ^(act_)?\d{1,32}$
object_story_id string optional

Optional: existing post ID (format pageId_postId) to preserve social proof
creative_id string optional

Optional: existing creative ID to reuse (used if no object_story_id)
status string optional

Ad status (default PAUSED)

One of PAUSED, ACTIVE

Example

Your assistant calls it for you when you ask in your own words. What it sends (MCP tools/call, JSON-RPC 2.0):

tools/call

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "create_ad",
    "arguments": {
      "adset_id": "120200000000000002",
      "name": "Nordlicht | Spring launch",
      "ad_account_id": "act_1234567890"
    }
  }
}

The same call over HTTP with an API key, for an MCP client of your own (an assistant that signs in sends its OAuth token instead):

curl

curl -X POST https://app.apogee.ad/mcp \
  -H "Authorization: Bearer $APOGEE_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"create_ad","arguments":{"adset_id":"120200000000000002","name":"Nordlicht | Spring launch","ad_account_id":"act_1234567890"}}}'

Access and cost

Plans	Pro and Scale.
Scope	`actions`: a connection or an API key without it does not see this tool (scopes).
Effect	Stores a plan or an action and says what it will do. Nothing changes on the ad account until it is confirmed.
Credits	Free up to the daily free reads (5,000 a day on Pro, 10,000 on Scale), then 1 credit per read. A call that fails costs nothing (credits).
Rate limit	600 MCP requests per 15 minutes on Pro, 1,200 on Scale (rate limits).
Daily cap	Counts 2 units toward the 2,000 units one API key or assistant connection can use in 24 hours.

In the REST API

The same thing for your own code, with an API key:

Create action: POST /actions

Actions: Each tool only prepares: it returns an action_id and what will change. Nothing changes until execute_action, after your explicit OK, within 24 hours. Created objects are paused unless you ask otherwise.

pause_ad: Pauses ads.
pause_adset: Pauses ad sets.
activate_ad: Turns paused ads back on.
activate_adset: Turns paused ad sets back on.
update_budget: Sets new daily budgets for ad sets.
scale_budget: Scales ad set budgets by a percentage (+100% at most per change).
update_campaign_status: Pauses or turns on a whole campaign.
update_adset_targeting: Changes an ad set's targeting.
duplicate_ad: Copies an ad into other ad sets of the same ad account, keeping the same post (likes, comments, shares).
duplicate_adset: Copies an ad set with its ads, each keeping its post; created paused.
duplicate_campaign: Copies a campaign with its ad sets and ads; created paused.
create_adset: A new ad set in an existing campaign, from scratch or copying another ad set's targeting and conversion; created paused.
create_ad_from_post: A new ad on an existing Facebook or Instagram post, which keeps its likes and comments, with every Advantage+ enhancement explicit; paused by default.
execute_action: Runs a prepared action (or a prepared campaign), once, after your explicit OK. Returns what was created.

What it does

Parameters

Example

Access and cost

In the REST API

Related tools