MCP tool · Campaigns, ad sets and ads

`list_ads`

The ads of an ad account, a campaign or an ad set (200 at most).

Read only Scope: read Pro and Scale plans Credits: Free*

What it does

List the ads of an ad account, optionally of one campaign or ad set (e.g. to pick the ad whose page, texts, URL and CTA are copied).

Parameters

ad_account_id string required

Ad account id (list_ad_accounts)

Matches ^[\w-]{1,64}$
platform string optional

Ad platform, default meta

One of meta, tiktok, snapchat
campaign_id string optional

Matches ^[A-Za-z0-9][A-Za-z0-9_-]{0,63}$
adset_id string optional

Matches ^[A-Za-z0-9][A-Za-z0-9_-]{0,63}$
search string optional

up to 100 characters

Example

Your assistant calls it for you when you ask in your own words. What it sends (MCP tools/call, JSON-RPC 2.0):

tools/call

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "list_ads",
    "arguments": {
      "ad_account_id": "act_1234567890"
    }
  }
}

The same call over HTTP with an API key, for an MCP client of your own (an assistant that signs in sends its OAuth token instead):

curl

curl -X POST https://app.apogee.ad/mcp \
  -H "Authorization: Bearer $APOGEE_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"list_ads","arguments":{"ad_account_id":"act_1234567890"}}}'

Access and cost

Plans	Pro and Scale.
Scope	`read`: a connection or an API key without it does not see this tool (scopes).
Effect	Reads only: nothing is changed, in Apogee or on the ad account.
Credits	Free up to the daily free reads (5,000 a day on Pro, 10,000 on Scale), then 1 credit per read. A call that fails costs nothing (credits).
Rate limit	600 MCP requests per 15 minutes on Pro, 1,200 on Scale (rate limits).
Daily cap	Counts 1 unit toward the 2,000 units one API key or assistant connection can use in 24 hours.

In the REST API

The same thing for your own code, with an API key:

List ads: GET /ad-accounts/{acc}/ads

Campaigns, ad sets and ads: Names and ids, no metrics: to find where to launch and what to copy.

list_campaigns: The campaigns of an ad account: objective, CBO budget, status. Archived ones on request.
list_adsets: The ad sets (TikTok ad groups, Snapchat ad squads) of an ad account, or of one campaign.
get_latest_in_campaign: The newest ad set and ad of a campaign, by creation time: "copy the latest ad set and ad of campaign X". Their ids go in prepare_launch copy_adset_from and copy_ad_from.
get_templates: What a copy would take: from an ad set its targeting, event, bid and budget; from an ad its page, Instagram, texts, URL and call to action.
list_launches: Your launches (the app's History), newest first: status, files, dates.

What it does

Parameters

Example

Access and cost

In the REST API

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