MCP tool · Brand and research

`fetch_website_content`

Reads the brand's website: voice, positioning, persona, claims.

Read only Scope: read Pro and Scale plans Credits: 150 (0 if cached)

What it does

Fetch and summarize the user's brand website to extract brand voice, product positioning, target persona, and key claims. Call this when you need product context for a creative strategy prompt and website_url is known in the business profile. Cache 7 days — if cached, reuses the stored summary unless the user asks to refresh.

Parameters

url string required

Full URL (https://...). Use website_url from the business profile unless the user gives another.
force_refresh boolean optional

Set true to bypass cache and re-crawl
ad_account_id string optional

Meta ad account id (act_…), from list_ad_accounts

Matches ^(act_)?\d{1,32}$

Example

Your assistant calls it for you when you ask in your own words. What it sends (MCP tools/call, JSON-RPC 2.0):

tools/call

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "fetch_website_content",
    "arguments": {
      "url": "https://www.dropbox.com/scl/fo/example0000/nordlicht-creatives"
    }
  }
}

The same call over HTTP with an API key, for an MCP client of your own (an assistant that signs in sends its OAuth token instead):

curl

curl -X POST https://app.apogee.ad/mcp \
  -H "Authorization: Bearer $APOGEE_API_KEY" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"fetch_website_content","arguments":{"url":"https://www.dropbox.com/scl/fo/example0000/nordlicht-creatives"}}}'

Access and cost

Plans	Pro and Scale.
Scope	`read`: a connection or an API key without it does not see this tool (scopes).
Effect	Reads only: nothing is changed, in Apogee or on the ad account.
Credits	150 credits per page read, free when served from the cache. A call that fails costs nothing (credits).
Rate limit	600 MCP requests per 15 minutes on Pro, 1,200 on Scale (rate limits).
Daily cap	Counts 5 units toward the 2,000 units one API key or assistant connection can use in 24 hours.

Brand and research: Context for creative strategy: your business profile, your comments, reviews and competitors.

get_business_profile: What Apogee knows about the brand of this ad account: website, margin, targets (CAC, ROAS).
update_business_profile: Saves what you told the assistant about the brand, so it does not ask again. Apogee's data only.
fetch_ad_comments: The comments of your ads, as Comment Analysis stores them.
trigger_comment_sync: Fetches fresh comments from Meta (1 to 5 minutes).
fetch_customer_reviews: Public reviews of the brand, positive or negative.
search_reddit: Reddit threads on a topic: the customers' own words and pain points.
search_meta_ad_library: Competitors' ads in the Meta Ad Library (texts only).
load_reference: Loads one of Apogee's reference documents (audit frameworks, checklists, benchmarks).

What it does

Parameters

Example

Access and cost

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