Connect an assistant · Personal agents

Connect Grok Bot to Apogee

Grok Bot (the Grok Bot apps [desktop, iPhone, Android]) connects to Apogee's MCP server at https://app.apogee.ad/mcp with Apogee's sign-in (OAuth). It then works on your Meta, TikTok and Snapchat ad accounts through Apogee's 80 tools: it reads freely, and launches or changes ads only after your explicit yes to a recap.

OAuth Streamable HTTP Apogee: Pro, Growth or Scale Markdown

At a glance

Server URL	`https://app.apogee.ad/mcp`
Transport	Streamable HTTP, stateless: every request is a `POST` answered with JSON.
Sign-in	Apogee's sign-in (OAuth 2.1 with PKCE): the assistant opens Apogee's page, you log in and click Authorize.
Scopes	Read (`read`), Launch (`launch`), Actions (`actions`): ticked on Apogee's page when Grok Bot signs in; untick what it should not do (scopes).
Apogee plan	Pro, Growth or Scale (not Starter)
Server instructions	On connection, Apogee tells Grok Bot how to launch: the interview, the recap, your yes (read them).

Set it up

Ask Grok Bot in the chat: "Add a custom MCP server named Apogee, with a capital A, at https://app.apogee.ad/mcp", and accept the card that adds it.
Click Authorize (Authenticate on a computer), log in to Apogee in the browser and click Authorize.
Check it under Settings → Plugins: Apogee must not say Needs auth.
Set a routine in the chat ("Every weekday at 9:00 AM, …") or from the Bot's profile, Routines → Add routine. Answer its approvals with Allow once.

A connected app serves every Bot of your account.

An approval raised by a routine expires after 30 minutes: Apogee's plan stays valid 24 hours, so ask the Bot to show it again.

xAI and Cursor do not document the custom server steps yet: if your menus differ, look for Plugins in Settings. Once Apogee is in the catalog: Connect apps, search Apogee, Authorize.

Keep Ask first for Apogee in Settings → General → Bot → Auto-review → Custom Rules; never Always allow a launch.

Written from Cursor docs: Grok Bot, Grok Bot help: connect apps, Grok Bot help: routines and Grok Bot help: approvals.

Plans

On Grok Bot's side: X Premium, Super or Ultra; Cursor Pro, Pro+, Ultra or Teams; SuperGrok (not Lite), SuperGrok Heavy or X Premium+; Grok Business.
On Apogee's side: the Pro, Growth or Scale plan includes the MCP server, with credits every month (10,000 on Pro, 30,000 on Growth, 100,000 on Scale); Starter does not. A 7-day trial for €1 includes a quarter of the plan's credits (plans, credits).
Your ad accounts connected in the Apogee app (Meta, TikTok or Snapchat): Grok Bot sees exactly what your Apogee account sees.

Check the connection

Ask Grok Bot, in your own words:

"Which Apogee account are you connected to, and with which scopes?" Grok Bot calls whoami: the Apogee account this connection acts as, the credential used (an assistant's connection or an API key) and its scopes.
"List my Meta ad accounts on Apogee, then my TikTok and Snapchat ones." Grok Bot calls list_ad_accounts, with platform set to tiktok or snapchat for the others. An empty list means no ad account of that platform is connected in the Apogee app.

Both are reads: free within the daily free reads, nothing changes. If Grok Bot does not find Apogee's tools, check that Apogee is turned on where the last step above says.

Check the server from a terminal

Without a credential the server answers 401 with a WWW-Authenticate header pointing to https://app.apogee.ad/.well-known/oauth-protected-resource/mcp: that is where OAuth discovery starts.

No credential: expect 401

curl -i -X POST https://app.apogee.ad/mcp \
  -H "Content-Type: application/json" \
  -H "Accept: application/json, text/event-stream" \
  -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}'

What it can do

Grok Bot gets Apogee's 80 tools, filtered by the scopes of its connection: a tool outside them is not even listed.

Scope	What it allows	Tools	For example
Read `read`	Read ad accounts, campaigns, ad sets, ads and their numbers on Meta, TikTok and Snapchat, the comments of your ads and the Bridge's stats; follow imports, launches and transfers (nothing is sent).	54	`whoami`, `list_ad_accounts`, `get_account_overview`, `get_top_performers`, `get_platform_overview`, `get_launch_questions`
Launch `launch`	Import and upload creatives, prepare and launch ads, run Bridge transfers, create a campaign.	9	`import_link`, `prepare_launch`, `launch`, `prepare_bridge_transfer`, `execute_action`
Actions `actions`	Pause, activate, change budgets and targeting, duplicate, create ad sets and ads from existing posts.	18	`pause_ad`, `update_budget`, `execute_action`

By effect: 54 only read; 19 prepare a plan or an action; 4 write in Apogee only and 3 change the ad account, after your yes. Every tool, its parameters and its cost: all the tools.

Prompts to start with

Replace the [brackets] with your own names. Each prompt ends with Apogee's safety reminder: "Create everything paused, and show me the full recap before you create anything." or "Show me each change and wait for my yes before you make it."

Every morning, yesterday on every platform with a CPA alert (personal agent)

Yesterday on Meta, TikTok and Snapchat, each platform on its own, in a few lines on your phone, and an alert when a platform's CPA drifts. Read only.

Recurring task

Every morning at [time], send me yesterday on Meta ([Meta ad account]), TikTok ([TikTok ad account]) and Snapchat ([Snapchat ad account]), each platform on its own: spend, CPA, ROAS, and the 3 best and 3 worst ads. Alert me when a platform's CPA is more than [threshold]% above its 7-day average, and say which ads moved it. Never add the platforms together. If something should change, propose it: Show me each change and wait for my yes before you make it.

What it asks you: Your targets once, when Apogee does not know them yet (it can remember them in your business profile).

As a recurring task: Claude Duet, Dots, Grok Bot. It only reads: nothing to approve.

Every evening, the ads that burn budget paused after your OK (personal agent)

Your own rule applied every evening on Meta and TikTok: the agent finds the ads that match it, prepares their pause and asks you. Nothing is paused without your yes.

Recurring task

Every evening at [time], find the ads of [ad account] that spent more than [multiple]× my target CPA without a purchase over the last [days] days, on Meta and TikTok. Prepare their pause and send me the list (name, platform, spend, why). Show me each change and wait for my yes before you make it.

What it asks you: Your target CPA once, when Apogee does not know it yet. The list of ads to pause, with what will change, and your yes (all of them, or the ones you name).

As a recurring task: Claude Duet, Dots, Grok Bot. Nothing is paused before you approve the list.

Every morning, your new creatives launched (personal agent)

A personal agent checks your "to launch" folder every morning, prepares the launch with your naming convention, and asks you before anything is created. You answer from your phone.

Recurring task

Every weekday at [time], check my Google Drive folder [folder link]. If there are creatives that are not launched yet, prepare a launch in my [campaign] campaign of [ad account], one ad set per concept, with my naming convention and the settings of the latest ad set launched there. Send me the full recap and wait for my yes before you launch. If there is nothing new, say nothing. Create everything paused, and show me the full recap before you create anything.

What it asks you: The first time: the launch interview's open questions, one topic at a time. Afterwards it reuses your answers. Each morning with something new: the whole recap (ads ← files, ad sets, texts, budget, status) and your yes.

As a recurring task: a personal agent that runs on its own and asks before acting (Claude Duet, Dots, Grok Bot). In a chat, ask it once.

More templates: the MCP server's prompt templates.

Guardrails and limits

The server enforces them, whatever Grok Bot is told:

Your yes before anything changes. A launch is prepare_launch, the recap, then launch; a change is an action tool, then execute_action; a Bridge transfer is prepare_bridge_transfer, then bridge_transfer. Nothing is created, changed or transferred before your explicit yes to the whole recap.
Ads are created paused unless you ask otherwise.
A prepared plan or action is valid 24 hours and runs once.
Daily budget cap: a daily budget above 500 in the ad account's currency is refused (budget_above_cap).
25 launches and Bridge transfers per ad account in 24 hours through the MCP and the API.
2,000 units per assistant connection or API key in 24 hours: a read 1, a change 2, Apogee's AI 5, a launch or a transfer 10.
MCP requests: 600 on Pro, 1,200 on Growth and Scale per 15 minutes (rate limits).
Credits: reads are free up to 5,000 on Pro, 10,000 on Growth and Scale a day; a change on an ad platform, an ad created and Apogee's AI cost credits, only when they succeed (credits).
Each platform on its own: Meta, TikTok and Snapchat keep their own currency and attribution; Apogee never adds them up.

Errors and fixes

A refused tool call comes back to Grok Bot as a result with isError: true and the reason in words, so it can tell you what to do. The common ones:

What you see	Why, and the fix
`401`: Apogee needs authentication, or every call fails	The sign-in was disconnected in Apogee, or its refresh token (valid 60 days) expired: connect again from the authorization step. An access token lasts 1 hour and Grok Bot renews it on its own.
Grok Bot sees Apogee but says it cannot launch or change anything	The connection lacks a scope, so those tools are not listed. Connect again and keep Launch and Actions ticked on Apogee's page.
`403 upgrade_required`	The Apogee account is not on a plan with the MCP. It works again as soon as the account is on Pro, Growth or Scale.
`402 credits_exhausted`	This month's credits and the credit packs are used: buy a pack (credits) or wait for the 1st of the month (UTC). Reads go on.
`429` `rate_limited`, `quota_exceeded`, `daily_read_cap`	A limit of the list above is reached: wait the seconds the answer gives (rate limits).
`412 meta_not_connected`, `platform_not_connected`	Apogee's own Facebook, TikTok or Snapchat connection expired, not Grok Bot's: log in to the Apogee app again, or reconnect the platform there.
`410 plan_expired`, `409 plan_already_launched`	The recap was prepared more than 24 hours earlier, or already ran: ask Grok Bot to prepare it again.
`409 same_error_again`	The last launches on this ad account failed with the same error: fix its cause (the platform's message says what), then tell Grok Bot it is fixed.

Every code: errors.

Disconnect

In Apogee: Settings → Personal agents → Connected agents, then Disconnect next to Grok Bot. It loses access at once; ads already launched are not touched, and you can connect it again at any time.
In Grok Bot: remove Apogee where you added it.

Guides and related pages

Grok Bot for Meta Ads: your AI media buyer on TikTok and Snap too · also in Français, Español
Meta Ads MCP: run your ads from Claude, ChatGPT or Cursor: the options for a Meta Ads MCP, compared
Same vendor: Grok, Grok Build
The MCP server: how a launch works, every tool, prompt templates; every assistant
Authentication: API keys, OAuth, scopes
This page in Markdown, and llms.txt for AI agents